FirstWord Media @FirstWordLondon
Content marketing experts based in London and doing content, digital optimisation, narrative, distribution, linkbuilding and more firstword.co.uk London Joined August 2014-
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Our content marketing agency has been going for 10 years! Some thoughts of mine on a largely successful marriage of marketing and journalism, and what we've been forced to learn from each other.
Our content marketing agency has been going for 10 years! Some thoughts of mine on a largely successful marriage of marketing and journalism, and what we've been forced to learn from each other.
We’re 10 years old…here’s what we’ve learned…200+ clients in 19 countries later… When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline - FirstWord Media firstword.co.uk/when-fleet-str… via @FirstWordLondon
FirstWord is 10! And to celebrate @adrianmichaels has written a beautiful and thoughtful piece about a decade on the content marketing frontline. Do give it a read! buff.ly/4aNmLPN #content #contentstrategy #thoughtleadership
Cut through the AI content dross with real insight and stories that AI can’t do. Our new splash by @shanerichmond has routes to finding stories that AI simply won’t be able to pull off. firstword.co.uk/how-do-you-sho…
New on our front page: understand the five weaknesses in AI that YOU can target to help YOUR content stand out from the machine-generated crowd. #OriginalContent #Thoughtleadership #ContentAndAI buff.ly/4azFazo
"Think of a speech as thought leadership and use a speaking opportunity to position yourself or your company at the forefront of a debate." Our new splash on when and how to speak out loud. firstword.co.uk/the-art-of-wri…
Leaders from Winston Churchill to @BarackObama understood a good speech is a powerful way to get through to an audience. Find out how it can work for you, too, with our top tips! buff.ly/3uA9kTL #speakercoach #speaking #speakingtips
There's more to Superbowl storytelling than @taylorswift13, you know... content marketers can learn a lot from how America’s NFL cultivated its own media outlets on its way to becoming the world’s most valuable sports league. buff.ly/2pIIo2d #Superbowl2024 #NFLnews
Struggling to know what to write, where to post, and what an effective content strategy looks like in 2024? Wonder no longer - read the @FirstWordLondon round-up of all the stats you need to know about this, and more, for 2024! buff.ly/3UhHo1c #ContentMarketing
What everyone is using AI for, and much more in our annual round-up of all the content marketing stats you need for 2024. firstword.co.uk/top-50-content…
New on our front page: the top 50 content marketing statistics for 2024 success. Overcome overwhelm and find out what's hot and what's not in the world of content creation🚀 !! buff.ly/3UhHo1c #AIAndContent #ContentStrategy #ImpressTheBoss
The big reveal of our @FirstWordLondon Xmas card, latest in a lovely line of specials we've commissioned. Thank you the marvellous @KJLambcartoons. See all the others at: firstword.co.uk/merry-christma… And have a great Christmas y'all.
It's that time of year again - the big reveal of our latest specially-commissioned Christmas card funny. Click to enjoy not just this year's one but also the greatest hits from years gone by. Merry Christmas from all of us to all of you 🎄 🎅 buff.ly/41tGy3d
New splash from us on how companies are piling into sports content to build reputation and audience. firstword.co.uk/the-business-o…
Our new splash - content it’s not a matter of life or death - it’s more important than that…or something…sportz - FirstWord Media firstword.co.uk/the-business-o… via @FirstWordLondon
Sport is now very big business - and our latest front page explores the ways companies are using content to showcase their credentials and establish authority in this increasingly lucrative sector. Check it out here: buff.ly/41hBizw #BusinessOfSport #ContentMarketing
AI hallucinations: why generative AI invents facts and how to manage it - new on our front page! buff.ly/49BDJAy #AIAndContent #ContentMarketing
How to harness ChatGPT and AI for the best. Really useful stuff in our latest story on how to write prompts for AI that will get to the heart of what you want and deliver a much higher quality of response. firstword.co.uk/ai-prompts-six…
Get the lowdown on getting the best results out of generative AI tools with our top six tips for content success buff.ly/3FB2D5N #AIAndContent #AI #ContentMarketing
By me! It’s time for journalists to go on the attack instead of feebly defending their trade against computer invasion. AI can do a lot of things, but it can't do what we do. firstword.co.uk/journalism-vs-… via @FirstWordLondon
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FirstWord is 10! And to celebrate @adrianmichaels has written a beautiful and thoughtful piece about a decade on the content marketing frontline. Do give it a read! buff.ly/4aNmLPN #content #contentstrategy #thoughtleadership
We’re 10 years old…here’s what we’ve learned…200+ clients in 19 countries later… When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline - FirstWord Media firstword.co.uk/when-fleet-str… via @FirstWordLondon
Every bloody word…screw da bots…our latest firstword.co.uk/how-do-you-sho… via @FirstWordLondon
Cut through the AI content dross with real insight and stories that AI can’t do. Our new splash by @shanerichmond has routes to finding stories that AI simply won’t be able to pull off. firstword.co.uk/how-do-you-sho…
"Think of a speech as thought leadership and use a speaking opportunity to position yourself or your company at the forefront of a debate." Our new splash on when and how to speak out loud. firstword.co.uk/the-art-of-wri…
What everyone is using AI for, and much more in our annual round-up of all the content marketing stats you need for 2024. firstword.co.uk/top-50-content…
The big reveal of our @FirstWordLondon Xmas card, latest in a lovely line of specials we've commissioned. Thank you the marvellous @KJLambcartoons. See all the others at: firstword.co.uk/merry-christma… And have a great Christmas y'all.
New splash from us on how companies are piling into sports content to build reputation and audience. firstword.co.uk/the-business-o…
Our new splash - content it’s not a matter of life or death - it’s more important than that…or something…sportz - FirstWord Media firstword.co.uk/the-business-o… via @FirstWordLondon
How to harness ChatGPT and AI for the best. Really useful stuff in our latest story on how to write prompts for AI that will get to the heart of what you want and deliver a much higher quality of response. firstword.co.uk/ai-prompts-six…
By me! It’s time for journalists to go on the attack instead of feebly defending their trade against computer invasion. AI can do a lot of things, but it can't do what we do. firstword.co.uk/journalism-vs-… via @FirstWordLondon
How do you write well? Back to basics in our new splash with the brilliant Caroline Elderfield, FirstWord's chief sub-editor. firstword.co.uk/the-three-cs-o…
Recommended reading for all who write - ‘the 3Cs’. @FirstWordLondon
How do you write well? Back to basics in our new splash with the brilliant Caroline Elderfield, FirstWord's chief sub-editor. firstword.co.uk/the-three-cs-o…
@FirstWordLondon Great article. It's where this is going that is even more exciting. What most people focus on is the fear of what will happen to jobs etc rather than what you point out, is how we as the humans can capitalise on its use going forward.
“It can’t say anything original because all it has to go on is its database” the defining quote from our great long read on AI @TradingJeremy - FirstWord Media firstword.co.uk/ai-will-transf… via @FirstWordLondon
The ChatGPT story everyone has been asking me about. Will AI put content creators out of business? NO. It can't generate original ideas, it can't interview people, it can't find niche stories and it can't write very well. Longer version: read here... firstword.co.uk/ai-will-transf…
Our annual must-read is up. Catnip for anyone in #contentmarketing. Here are the most authoritative stats and indicators to guide success in 2023. firstword.co.uk/top-50-content…
@kilkenomics @davidmcw @John_davis_ie @thedylanmoran @katie_martin_fx A wee salute from three fanboys living in the UK bin-fire who came and marvelled at your stuff - this is all meant with love - all power to you @FirstWordLondon
“We’ve made sales from that”. Our new splash is about how and why Ireland’s Reitigh is working with us on a successful fintech content programme firstword.co.uk/fintech-start-…
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