EdgeTheory @EdgeTheory
EdgeTheory is an AI-Native Narrative Intelligence company. Accelerate & Optimize Decision-Making In The Information Environment #NarrativeIntelligence edgetheory.com Oxford, Dallas Joined June 2012-
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"Markets do not move on numbers alone. They move as people interpret what is happening around them." New breakdown on Narrative Intelligence: zurl.co/UevpV #NarrativeIntelligence #MarketIntelligence
Target's controversy isn't isolated - it's colliding with 5 competing narratives about diversity, politics, customers, leadership and performance. Some directly contradict each other. EdgeTheory's new Narrative Intelligence report breaks it down: zurl.co/ZWysG #NarrativeIntelligence #TargetBrand
@joeoptions One of the most interesting parts of this analysis is how quickly a new event can reactivate narratives that have existed around a brand for years. That's something simple sentiment measurement can easily miss.
The latest Target controversy will leave the news cycle. The narratives it activated may not. EdgeTheory identified 5 competing narratives shaping Target's reputation - and some directly contradict each other. Get our new report: ow.ly/BHy350ZOuJx #NarrativeIntelligence #Target
Our Founder & CEO Joe Stradinger keynoted AI for All today — "The Long Look: Narrative Intelligence for Research and Education" as part of an NSF/NAIRR Pilot initiative hosted by Purdue, ASU & Mississippi State. Learn more: zurl.co/5DqFj #NarrativeIntelligence #AIforAll #NAIRR
25 years after 9/11, adversaries are still rewriting its story. Russia, Iran & others reframe the War on Terror to attack U.S. credibility today. Read EdgeTheory's new brief and download the report: zurl.co/peHKW #911 #NarrativeIntelligence #OSINT
Remembering September 11th - 25 Years Later. Today, we pause to remember the nearly 3,000 lives lost on September 11, 2001 and the countless others changed forever in the days, months, and years that followed. We remember the first responders who ran toward danger, the service members who answered the call afterward, and the families who have carried this loss every day since. At EdgeTheory, we're honored to work alongside the public servants, agencies, and mission-driven teams who continue that spirit of service every day. Today isn't about our work — it's about honoring the people we lost, the heroes who responded, and the resilience of a nation that came together in the aftermath. We hold space today for grief, gratitude, and remembrance. Our thoughts are with everyone who lost someone on this day, and with all who continue to serve and protect in their memory. Never Forget.
A persistent 9/11 narrative isn't about the attacks - it's about what came after. Our brief describes it as "less about counterterrorism than expanding American military and political influence." Full brief: zurl.co/QFnNL #NarrativeIntelligence #WarOnTerror
@joeoptions Well said, Joe. This is exactly why we built this brief - historical narratives like this one don't disappear, they get repurposed for whatever geopolitical flashpoint comes next.
Reputations are rarely defined by a single event. EdgeTheory's report, Meta's Emerging Trust Crisis, uncovers the narrative ecosystems fueling Meta's trust crisis. Read it now: zurl.co/3s1bW #NarrativeIntelligence #Meta
21 of 25 canceled AI data center projects last year weren't killed by economics - they were killed by narratives, months before regulators got involved. The 5 storylines behind the backlash 👇 zurl.co/YZ7yF #AIDataCenters #DataCenterBacklash
AI distillation is the next frontier in the U.S. China AI race. A new EdgeTheory assessment examines alleged campaigns by Chinese firms to extract U.S. AI capabilities, and what it means for national security and export controls. zurl.co/cEyua #AI #NationalSecurity #USChina #TechPolicy
Lethality is an effect, not simply killing someone. Narratives have effects. Narratives are lethal. Cognitive Warfare is real. Our @EdgeTheory narrative intelligence visualizes it. Good read from @WarOnTheRocks warontherocks.com/the-educated-o…
China's AI firms allegedly extracted U.S. model capabilities at scale - one campaign used 25K fake accounts for 28.8M exchanges. This EdgeTheory Narrative Intelligence report breaks down what it means for the AI race. zurl.co/0ob52 #AI #ChinaAI #AIDistillation #NationalSecurity
A crisis doesn't have to originate with your company to become your brand problem. The Cyclospora outbreak moved from lettuce → Taco Bell → Taylor Farms → imported produce → supply-chain and regulatory trust. That's the difference between monitoring an event and understanding its narrative environment. zurl.co/3cgip #CyclosporaOutbreak #TacoBell #LettuceRecall #TaylorFarms #FoodSafety #FoodRecall #Cyclosporiasis
What does traditional monitoring miss? Not just what people are saying—but the narratives underneath the conversation, where they originated, who is amplifying them and how they may affect decisions. We examine the Cyclospora outbreak through a Narrative Intelligence lens. zurl.co/wP5fr #CyclosporaOutbreak #TacoBell #LettuceRecall #TaylorFarms #FoodSafety #FoodRecall #Cyclosporiasis
Narrative Intelligence is moving from emerging capability to full intelligence discipline. Chip Usher (30-yr CIA vet) and Joe Stradinger explain why it doesn't fit in any one box. ow.ly/JYZ950ZBnYq #NarrativeIntelligence #SCSP
Facts establish what happened. Narratives shape what those facts come to mean. The 2026 Cyclospora outbreak shows how quickly a public-health event can reshape perceptions of brands, suppliers and entire product categories. New EdgeTheory Narrative Intelligence report: zurl.co/xb4gU #CyclosporaOutbreak #TacoBell #LettuceRecall #TaylorFarms #FoodSafety #FoodRecall #Cyclosporiasis
A lettuce outbreak became a Taco Bell story. Then a Taylor Farms story. Then an imported-food, supply-chain and government-oversight story. Our latest report examines how one public-health event expanded into six distinct narratives—and why that matters for brands. zurl.co/GSy1V #CyclosporaOutbreak #TacoBell #LettuceRecall #TaylorFarms #FoodSafety #FoodRecall #Cyclosporiasis
Marshall Ramsey ✏�... @MarshallRamsey
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Mississippi State Ath... @HailState
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U.S. National Science... @NSF
1.2M Followers 146 Following Explore #NSFfunded research that is transforming the world. Social media policy: https://t.co/IRuZ2l1WBu
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Arizona State Univers... @ASU
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Northwest Mississippi... @NorthwestMSCC
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