Looking for a long term Ecom video editor
(I will provide scripts, you just need to source content and edit)
Requirements:
-Has experince creating direct response ads in ecom
-Knows how to source ai content (Ugc/Cartoon)
-Payment is 5% on adspend your ads generate
#ecom
@ecomchai 1 good angle will take u to 1k not even a super winning angle jus a good angle. Which you’ll find by doing research and understanding your customer
@EcomTable@MaxFreeman772 yo g i mainly run ai ugc can u shoot me a dm trying to start expanding and running natives too! would really apprecate it! also congrats
Yo ecom boys if a ad gets rejected should i just leave it or is there something i should do to keep the ad account healthy. I noticed some of my ads are getting rejected weeks after running the low performers im just wondering if theres anything i should do? #ecom
The supplement niche is gonna get brutal by 2027
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A lot of these categories are just going to die off.
Weight loss already did, GLP-1 came in and wiped the whole thing out.
And it's not like those supplements got out-marketed.
They lost because the drug actually works. And no supplement was ever going to compete with that.
More pharma is coming for more categories too, so the obvious move is to just sell stuff that actually works.
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But that's where it gets tricky, because now you're selling the exact same thing as everyone else.
TRT is TRT. GLP-1 is GLP-1.
There's no version of it that's uniquely yours, and even if you do stumble on some new mechanism, it's copied by next week.
So most of you try to stand out by going "well mine's higher quality" or "my compound's purer." And nobody cares.
Because marketing was never really about the product, it's about what people already believe in their head before they even look at you.
Think about it. The second you tell someone you're better, they get defensive and start hunting for reasons you're not.
But tell them you're different, and now they're curious. They want to know why. And that little bit of curiosity is what makes them decide you're better on their own.
You never had to say it, they got there themselves.
⠀
And it's only getting harder, because you can literally have AI design a world-class formula now, send it off to a contract manufacturer, and have a top-tier product made.
Everyone knows you need an amazing product.
Now anyone can do that. So the product stopped being the edge a while ago. The positioning is.
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So start with one question: what position do you actually own?
Most of you can't even answer that, which is kind of the whole problem.
Look at what your competitors already own in people's heads, then find the gap they've left wide open. That's your white space.
Most ecom bros think they're being smart researching the market and testing whatever they see working, but everything they can see is already taken by someone else.
They're fighting over ground that's owned.
⠀
The move is to figure out what you're against. Because once you know what you're against, what you're for becomes obvious.
Old Spice never changed the actual body wash. They just realised women were the ones buying it for their men, and built the whole brand around that one thing. "The man your man could smell like." Number one men's body wash within a year.
⠀
Black Rifle sells the same coffee as everyone else. They just planted themselves against every faceless brand that stood for nothing. Made by veterans, for veterans. Billion dollar brand.
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Different beats better.
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And the biggest white space is usually just a group of customers nobody's bothering to talk to. Nobody advertises to them because nobody thought to look.
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There's a guy in Evolve who had a hair supplement brand stuck at $2k/day. Same formula as every other brand in the niche, nothing special about it.
But he actually dug into his data, found an older avatar nobody else was going after, and made ads that spoke straight to them. No other brand was even bothering to advertise to these people.
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He Chad scaled it to $55k/day.
⠀
Now, world-class products are basically a commodity, and you're up against these big VC-backed celebrity supplement brands.
So on the surface, yeah, it feels like supplements are way too saturated to get into.
⠀
But we're still going to keep seeing bootstrapped supp brands scale to crazy numbers.
The more brands there are, the more each one has to alienate somebody to carve out its own space.
And that's exactly where you come in.
⠀
That's the part most of you miss.
The brands that win don’t have to be the ones with the best formula. They're the ones nobody else can claim to be.
Few.
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