"Where are the music investors?" 😂
"Afrobeats have dwindled internationally." 😂
"We need Yahoo boys back in music.." 😂
Our cultural recession is finally undeniable, and you all have started crying. But it's too late, my dear. The world moved on from your small-minded narcissism 2 years ago.
In 2023, after clocking our bleak tea leaves, I began to scream about Afrobeats cultural regression daily, using publicly available data and inferences.
And what did the industry do? They tried to have my head, and branded me "enemy of the culture."
But our devolution was so clear, even while we were celebrating what would become our demise.
After "Calm Down" there was a hard cut-off of meaningful Nigerian motion, and our records stopped showing up in places that matter. We dropped huge-budget projects, that didn't make a dent, and at home, we stopped minting new talents, while industry-wide inflation meant the death of organic discovery.
It was easy to forecast, judging by those conditions. People who have never recognized a pattern in their lives, or experienced the horrible pre-Afrobeats to the world music industry, shouted me (the voice of reason) down, and dumb mobs of secondary school kids said I hated Afrobeats. It became cool to hate on Joey.
Today, the future I was fighting against is here. Cut off from the highest levels, diluted and replaced across the globe, the majors are gradually pulling out, or running skeletal operations. Investor morale has dipped. Afrobeats has a new broad-spectrum meaning. Our local scene failed to achieve sustainability and we're hurtling back to the past.
Yes, the new generation will suffer because their predecessors misvalued an opportunity. New kids won't find funding because we can't account for nearly a decade of investment. Underground now has to experience a lack of institutional support because we dialed back on sustainability. Instead of cheques, they are given advice and told to 'build community.'
Welcome to our checkered music past. It's a cold, familiar and broken place.
NEW MUSIC ALERT 🔔🚨 5TH FEBRUARY 🥳 TITLE - OBI NWANNE 🫀❤️ featuring @Determinationww@sparkletee_tp 🔥🔥 I can’t wait for you all to enjoy this song🤭🤭 cuz it’s so special to me Omo 😩 and it tells the story of the Brother figure in the family ❤️
First single of the year 2026!!!🥳🥳
It’s massive baby🤭
#ObiNwanne
Music is food for the soul but it’s only when we are alive that we can enjoy it. How can we enjoy it when everyday we wake up to one bad news or the other? E dey touch everybody now, both rich and poor. The least we can do is to not allow them to keep dividing us. We deserve a Nigeria safe enough to enjoy what we do. To our government, if all your citizens are killed and kidnapped, who then will be left for you to govern? Who then will be left to watch you as you cruise past us in your convoy and sirens? Cos I know that’s what you guys also enjoy, citizens standing and waving as your motorcades breeze past us, spraying us dust from the roads you have refused to pave. So please if not for anything else, for the fact that you still need we spectators/pawns that massage your ego, save us, the least you can provide us with is security. A nation without security cannot thrive. God’s protection on us all.
~Determination_WORLDWIDE 🌎
Some people are reading all the posts about these kidnappings and killings happening and they are saying it’s not their business, because it is not affecting them
know it’s just a matter of time, Nigeria is happening to everyone!
#nigeriaisbleeding
I’m thankful that I got admission into school but I left because it was really hard for me to fund everything without any financial assistance, it showed me that regardless of my situation, I will never settle for less or sell my body just to survive
I’m grateful that I was bullied, maltreated and beaten by my family because I was different and i chose to do music, it made me relentless and more motivated
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