RE this dumbass marketing thing. Yes, we don’t have a credited marketer. I know it’s weird. We paid A LOT of money to trial the industry’s best agencies for this shit and they came up with nothing good. We learned some genuinely meaningful, replicable things from it.
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1) hire funny people. The most meaningful connection you can have with audiences is what I call “true social resonance”. What this means is an authentic connection for the short or long term with an audience you know will fuck with what you’re doing.