Content Authenticity Initiative @ContentAuth
Authentic storytelling through open standards and Content Credentials. Learn more and join us: https://t.co/wVoLA5CBr6 contentauthenticity.org Joined July 2020-
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Excited to share the @Adobe Future of Trust Study. As genAI becomes more powerful, it’s important to know how content is made. 88% find it essential to have tools to verify. We need Content Credentials. There's much more! adobe.ly/3W3OEyF #FutureofTrust #ContentCredentials
🟡Tues. 3-3:30pm PT at @NABShow | We're joining a C2PA panel to share updates on the standard for certifying the provenance of digital content, a preview into upcoming implementation, and our efforts to foster broad adoption. Join us! #NAB2024 #NABShow nab24.mapyourshow.com/8_0/sessions/s…
For mainstream provenance tech, ensuring context is connected to content no matter where it goes is key. Durable Content Credentials does this & it's coming to real tools & platforms. My look at how it works & why it's important. @ContentAuth @C2PA_org contentauthenticity.org/blog/durable-c….
NEW | Content Credentials availability is growing across news, social media, and creative outlets. But how do we ensure reliable provenance information is available no matter where a piece of content goes? In our latest Blog piece, @andyparsons, Sr. Director, CAI, dives into the…
I'll be at #NAB next week. If you'd like to talk about the C2PA standard, Content Credentials, or the vast CAI ecosystem, let's connect! @ContentAuth nab24.mapyourshow.com/8_0/sessions/s…
Prompt 🪄 "A video of a couple walking down a busy New York City street with background traffic sounds as they sing Frank Sinatra's New York, New York." In this month's issue of Hany Farid's CAI Blog, he discusses recent breakthroughs in a category of techniques that generate…
Great to see @Sony incorporating @C2PA_org provenance technology into their cameras to establish the origins of the images generated. All part of the work of the @ContentAuth petapixel.com/2024/03/27/fou…
Content Credentials, driven by the work of @C2PA_org, is fast becoming a global standard. With new things launching at Adobe Summit today, I take a brief look at how brands and new @ContentAuth members are embracing Content Credentials. blog.adobe.com/en/publish/202…
Join us at #Archiving2024 for a captivating keynote by Santiago Lyon, head of advocacy and education for @ContentAuth @Adobe. Santiago's journey—from journalist to leading industry efforts—is truly inspiring. Explore the future of content authenticity! bit.ly/Arch2024_About
We’re thrilled to welcome new CAI members, Autodesk, NBCUniversal News Group, PwC, and WPP, joining a commitment to combatting the threat of misinformation, ensuring creators get credit for their work, and building trust in our information ecosystem. The CAI community of over…
We’re proud to support the @PartnershipAI (PAI), celebrating a year since the launch of its Synthetic Media Framework. The PAI takes an in-depth look at the challenges and solutions that signatories addressed based on the Framework’s guidance to ensure transparency through…
📸"Proving what’s real—as opposed to detecting what’s false—replaces doubt with certainty," digital forensics expert Hany Farid writes for TIME on Content Credentials and our movement to restore trust and transparency in digital media. time.com/6899993/prince…
NEW | The BBC has launched a Content Credentials feature, initially available on the BBC News site and app, and select content published by the BBC Verify team. Learn more➡️bbc.co.uk/mediacentre/20…
VP @iamdeepa addressed AI ethics at @TelevisionAcad AI Summit, highlighting why our "commercially safe by design" approach matters for creators & brands. This ethos extends to alliances like @ContentAuth & #C2PA, fostering a trustworthy digital ecosystem: adobe.ly/3TcGiCU
🗳️From AI resurrected dictators to AI powered interactive chatbots, political campaigns around the world are deploying the technology to expand their audience and win over voters. This month, Hany Farid, UC Berkeley Professor, CAI Advisor, looks at examples of increasingly…
The @C2PA_org standard represents “a defining moment in the history of photography…like the advent of autofocus or the transition from analog to digital. It is as important as the invention of photography itself.” @ContentAuth kaptur.co/the-birth-of-a…
It started ~5 years ago as an open-source (not DRM) way to help us all navigate the era where we can no longer believe our eyes by adding "content credentials" to assets, so we determine what can be trusted. Now welcoming @Google to @C2PA_org and the @ContentAuth initiative.…
Today marks a watershed moment in driving mainstream awareness and adoption of Content Credentials — Google has joined the Coalition for Content Provenance and Authenticity (C2PA) steering committee. Google will collaborate with other steering committee members (Adobe, The…
Images generated in ChatGPT and our API now include metadata using C2PA specifications. This allows anyone (including social platforms and content distributors) to see that an image was generated by our products. help.openai.com/en/articles/89…
Join us for CAI member @photoshelter 's free Storytellers AI Summit! We look forward to connecting with the creative community in a day of workshops and conversation exploring how AI is shaping the future of brands and the role of content authenticity in responsible innovation.…
scott belsky @scottbelsky
130K Followers 2K Following helping the creative world make ideas happen. founder @behance, strategy/product/design @adobe, author, angel in startups the world needs. product obsessive.Andy S. Parsons @andyparsons
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Explore #authenticity and investigation in #journalism today, including what counts as evidence & how it can be used in news reporting with @AsiaBalluff, @Pooja_Chaudhuri, and @slyon66. Truepic's @_mounir_ibrahim will moderate the discussion panel. eventbrite.com/e/visual-inves…
@runwayml @OpenAI And as we do now, we’ll attach Content Credentials (via @ContentAuth ) to assets produced within our apps so that people who work with or view the content can see how it was made, including what AI models were used to generate the content created on our platform.
For mainstream provenance tech, ensuring context is connected to content no matter where it goes is key. Durable Content Credentials does this & it's coming to real tools & platforms. My look at how it works & why it's important. @ContentAuth @C2PA_org contentauthenticity.org/blog/durable-c….
I'll be at #NAB next week. If you'd like to talk about the C2PA standard, Content Credentials, or the vast CAI ecosystem, let's connect! @ContentAuth nab24.mapyourshow.com/8_0/sessions/s…
Our #free webinar 'Disinformation and AI: what we’ve learned from the 2024 elections so far' will reveal research into what happened in the first election of 2024 in Taiwan and consider the long-term implications of #AI for #democracy worldwide. Register: bit.ly/3vFj9jE
Great to see @Sony incorporating @C2PA_org provenance technology into their cameras to establish the origins of the images generated. All part of the work of the @ContentAuth petapixel.com/2024/03/27/fou…
Thank you @KenzieSigalos and @CNBC for the mention of Nodle and the Click App on your piece on #bitcoin @clickyourtruth @NodleNetwork @ContentAuth cnbc.com/amp/2024/03/24…
Content Credentials, driven by the work of @C2PA_org, is fast becoming a global standard. With new things launching at Adobe Summit today, I take a brief look at how brands and new @ContentAuth members are embracing Content Credentials. blog.adobe.com/en/publish/202…
@ContentAuth Welcome! The more the better 🤝
Thank you to our partners for their continued collaboration and contributions: @Adobe, @BBC, @bumble, @CBCNews, @D_ID_, @OpenAI, @respeecher, @synthesiaIO, @tiktok_us, and @witnessorg.
✨Excited to announce #Archiving2024 keynote talks by Jeffrey Yoo Warren 2023 @librarycongress Innovator in Residence & Santiago Lyon @slyon66 head of @Adobe @ContentAuth. Explore the program to learn more! bit.ly/Arch2024_About
Watermarking. Next, we have been one of the first generative AI companies to support the @C2PA_org's credentials for AI videos and have begun experimenting with the technology on our platform, with encouraging early results. The video below has been generated with Synthesia…
Great to see the @BBCWorld implementing @C2PA_org -based Content Credentials to help viewers better understand the provenance of what they are looking at. All part of the work of @ContentAuth to combat mis/disinformation and create a more transparent and safer internet.
VP @iamdeepa addressed AI ethics at @TelevisionAcad AI Summit, highlighting why our "commercially safe by design" approach matters for creators & brands. This ethos extends to alliances like @ContentAuth & #C2PA, fostering a trustworthy digital ecosystem: adobe.ly/3TcGiCU
Concerned about what’s real vs fake, esp after seeing Sora videos? In a new blog post published by @uwcip, I (w/ @jinayoon_ @amyxzh) summarize our recent research with @C2PA_org @ContentAuth on how media provenance standards impact credibility perceptions: cip.uw.edu/2024/02/21/pro…
The @C2PA_org standard represents “a defining moment in the history of photography…like the advent of autofocus or the transition from analog to digital. It is as important as the invention of photography itself.” @ContentAuth kaptur.co/the-birth-of-a…
Presenting our media provenance research at @UniofOxford AI Summit today at the @OxfordSBS - hearing about some great AI safety work in the @torrvision group, and discussing new collaborations to help fight misinformation @ContentAuth @AdobeResearch @DECaDE_Hub
Great thread. This is why cryptographic proof is important, and tools like @ContentAuth will be crucial to a free and functional internet.
This will be one of the most valuable organizations in the AI shift. Every company building in the space should connect. c2pa.org