For @restofworld, I visited a TikTok livestream studio in NYC to see the earliest adopters of livestream e-commerce in the U.S. at work. These studios, staffed with Chinese experts, are training American TikTok Live sellers with the Chinese playbook. restofworld.org/2024/china-liv…
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Some of the Chinese livetream tactics work, and some do not. For example, many livestream sellers ring a bell when an order is place, and make a rhyme to go with it.
@CaiweiC @restofworld All your stories are so interesting and great reads Caiwei!!!