Caboodle Copywriting @CaboodleCopy

Award-winning freelance copywriters. Ads. Websites. Brochures. Radio. TV. You name it, we do it. Except nudity. We don’t do nudity. Usually. caboodlecopy.com Australia Joined January 2011

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Caboodle Copywriting @CaboodleCopy

3 years ago

Introducing CaboodleGPT: Use our new AI to ‘polish’ your ChatGPT content. caboodlecopy.com/copywriting-po… #copywriting #ChatGPT #copyranter

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Caboodle Copywriting @CaboodleCopy

3 years ago

Messaging, website content and packaging copy that made our client do a hempy dance. caboodlecopy.com/copywriting-po…

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Caboodle Copywriting @CaboodleCopy

3 years ago

Why ChatGPT won’t replace copywriters, written by ChatGPT. Read our latest Copyranter post about AI and the existential threat to absolutely no copywriters who are worth their salt. bit.ly/3kqh1X4 #copywriting #chatgpt #ImsorryDaveImafraidIcantdothat

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Caboodle Copywriting @CaboodleCopy

4 years ago

Solving the storytelling challenge for Perth’s leading workplace solutions provider. How we helped the Backsafe Australia team mark the start of a new era. bit.ly/3QfXiEq #copywriting #messaging #tagline

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Caboodle Copywriting @CaboodleCopy

4 years ago

Creating a new story for an old name in Perth's commercial property sector. bit.ly/3PXoF5Z #copywriting #branding #Perth

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Caboodle Copywriting @CaboodleCopy

4 years ago

Everyone who’s anyone in digital marketing will be at Optus Stadium on 23/24 August for Australia’s brainiest marketing event: #StateofSocial22. And we've been helping share the SOS22 love. If you haven’t already, get your ticket and get your MVP on. bit.ly/3oBazeQ

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Caboodle Copywriting @CaboodleCopy

4 years ago

Sunstone: A new dawn (and name) for a super-smart consultancy. Read about our recent brand naming project. bit.ly/3z70YRI #copywriting #brandnaming

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Caboodle Copywriting @CaboodleCopy

5 years ago

The tall half of Caboodle (Paul) submitted an entry in @myfuturesuper’s billboard competition and (drum roll) he won! Apologies to everyone who has kids. bit.ly/3bHQU6p #copywriting #climatechange #welikeyourkidsreally

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Caboodle Copywriting @CaboodleCopy

5 years ago

The 404 error page that made a prospective client smile (and get in touch). bit.ly/2Yw6XkK #copywriting #404error #oopsy

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Caboodle Copywriting @CaboodleCopy

5 years ago

Monument Advisory was already one of Perth’s most progressive financial services businesses. One name change and a new website later, Scope Advisory is a financial advice and wealth management brand that looks and feels it. bit.ly/3sY2t0U #copywriting #websites

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Caboodle Copywriting @CaboodleCopy

5 years ago

Mosaic is one of Perth’s most respected disability service providers, but their messaging and website didn’t do them or their services justice. See how our copywriters helped the Mosaic team piece their brand story together. bit.ly/3ghuo6S #copywriting #marketing

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Caboodle Copywriting @CaboodleCopy

5 years ago

Being asked to write a website is always a privilege. Being asked to write a digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice. bit.ly/3voY2wj

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Susie Dent @susie_dent

5 years ago

Etymological musing of the day: ‘Goodbye’ is a shortening of ‘God be with ye’; ‘Wotcher’ came from ‘what cheer?’ (how are you?); taxi cab is the cut-down version of ‘taximeter cabriolet’, a ‘perk’ is from ‘perquisite’, and ‘mutt’ is the shortened form of ‘muttonhead’ (a fool).

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Caboodle Copywriting @CaboodleCopy

5 years ago

Is ‘fav’ a word? Should you use it instead of 'fave'? In a world where emojis are part of our digital-English lexicon, should we just accept all these changes to our language? We look at ‘fav’ in a carefully considered analysis of our language and times. bit.ly/3uw4t0H

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Caboodle Copywriting @CaboodleCopy

5 years ago

Flat out in the Caboodle office with Maddie, our #officedog. #caninetofive #woof

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Susie Dent @susie_dent

5 years ago

'The dog's bollocks' began as typographers' slang for the colon dash because of its appearance :- Its meaning shifted to follow other formulae of excellence, such as 'the cat's whiskers', 'the bee's knees', and the sadly-lost 'kipper's knickers'.

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Caboodle Copywriting @CaboodleCopy

5 years ago

“We need a new brand name, so our Australian clinical care and research business can go global. It needs to be short, evocative, warm and free of IP conflicts. Oh, and we’d like it to include the letters E, M and D. In that order.” Okaaaay. No problem. bit.ly/3oZLngl

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Caboodle Copywriting @CaboodleCopy

6 years ago

When is a capability brochure more than a capability brochure? When the Western Australian company behind the capability brochure is tackling racial prejudice, as well as major construction and maintenance projects. bit.ly/35ChTOp #copywriting #brochures #rippleeffect

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Caboodle Copywriting @CaboodleCopy

6 years ago

Making State of Social ’20 a digital marketing must-see, whether you can be there or not. You’ll find our words mixed with Meg’s wit and wisdom all over State of Social’s comms. bit.ly/3jVujpi #stateofsocial20 #copywriting #eventmarketing