BrandActive @BrandActive
Brand Implementation Experts. Optimize rebrand implementation, simplify how you work & amplify marketing impact. Achieve more. Spend less. Build a better brand. brandactive.com New York, NY and Toronto, ON Joined January 2009-
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“Knowing that humans are not perfect, doesn’t it make sense to flaunt a bit of quirks or flaws in brands (almost all brands have them!) to help them come across as more human?” Find out why this @kantar consultant encourages brands to own their flaws: thedrum.com/opinion/2023/0…
If you want to roll out your #brandrefresh in a way that achieves your strategic objectives, you’ll need to build a realistic plan, timeline, and budget, just as you would for a full rebrand. Check out these five elements to consider for success: brandactive.com/5-brand-refres…
“Deciding what you aren’t going to do is one of the most strategically important and often neglected decisions.” As many brands expand their target audiences, @WolffOlins’ Senior Strategist makes the case for a narrow audience to help your brand stand out. adage.com/article/opinio…
“The idea that we can create new markets and grow without disrupting others suggests that business does not have to be a destructive, fear-based, win-lose game.” Find out about the distinction between disruption and nondisruptive creation from @HarvardBiz: hbr.org/2023/05/innova…
In 2023, as uncertainty and economic downturns keep us on our toes, 91% of marketers have reported that brand is critical to their company’s success. @SurveyMonkey’s Senior Director of Brand Management reflects on the important role of brand marketing. marketingprofs.com/articles/2023/…
#MarketingMonday – Does your brand have established brand guidelines for branded video or animations?
As marketers try to walk a mile in their customers’ shoes, is the journey they take really that of the customer? FourFourty’s Founder suggests the answer may be no. Find out more about what can be done to create a real customer journey. thedrum.com/opinion/2023/0…
It’s a bird, it’s a plane, it’s an #adplacement! Find out how #brands got creative in the Hamptons this summer to reach their vacationing audience via @MarketingBrew. marketingbrew.com/stories/2023/0…
An expertly executed #rebrand implementation can contribute significantly to an M&A deal’s ultimate profitability. Check out these tips to increase the impact of your rebrand and see substantial net-positive gains through a savvy #implementationplan: brandactive.com/merger-acquisi…
“Motion is inherently emotional. It enables a brand to communicate to audiences with a unique style and personality that is emblematic of its brand position.” Find out why @trollback’s CCO advocates for brands to create a motion identity for branded video. adweek.com/brand-marketin…
#MarketingMonday – Does your brand leverage user-generated content in your marketing?
If your employees are to become true #brandambassadors, there can’t be any difference between the brand they experience and the one they deliver. Check out these tips on the role HR can play in your implementation plan: brandactive.com/rebranding-hum…
“There is a certain class of #brands that people really love and want to participate with them.” Find out why some brands are looking to user-generated content to reach their audiences in place of #influencers. marketingbrew.com/stories/2023/0…
It’s our silver anniversary! This year, BrandActive celebrates 25 years of #brandimplementation success. Find out more about how we’ve grown within this unique niche via @MarketWatch: marketwatch.com/press-release/…
#MarketingMonday – Would you consider using Instagram to reach a B2B audience?
While not always the obvious choice, @MProfsWire presents Instagram as a stellar channel to target a #B2B audience. Find out how to generate more leads using one of three approaches. marketingprofs.com/articles/2023/…
Digital marketers swim in a sea of information which can make it tricky to spot the most impactful data. @impressiontalk’s Head of Digital Strategy shares tips for leveraging both first- and third-party data to fuel your strategy. thedrum.com/opinion/2023/0…
“It’s interesting to look at what’s the same in this downturn, as well as how it differs from previous downturns to help advertisers...emerge on the other side stronger than ever.” @SnowflakeDB’s CTO's 4 tips to optimize your advertising. adage.com/article/advert…
Is it time to bid adieu to the idea of a #marketingfunnel? @CoegiPartners’s Director of Marketing and Business Strategy lays out 3 assumptions about the #customerjourney and the reality marketers should consider to maximize brand potential with consumers. thedrum.com/opinion/2023/0…
If you’re bringing two (or more) #brands together, you undoubtedly feel enormous pressure to get it right. Check out two stories of how our clients implemented their #rebrands following a merger or acquisition and their lessons learned: brandactive.com/brand-inconsis…
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