Martin Stewart @B2BTechMark
B2B marketing consultant working with bluechips & startups. 17 years #contentmarketing and #digitalmarketing. See @ITSMsavvy for enterprise IT content. Edinburgh Joined April 2012-
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This week's award for Crap Unsubscribe Experience goes to the buffoons at @VeritasTechLLC who are actually asking for country and post code as part of their ridiculous unsubscribe process...followed by an email of where to go to ACTUALLY unsubscribe. #EmailMarketing
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Martin Stewart retweeted
IBM video demonstrating some awful #buzzwordstuffing youtu.be/QRzsHQfukHg
Feature cramming: stuffing a web page or flyer with so many of the things a product does, while forgetting to articulate benefits, so that the prospect has to work hard to digest it all yet still leaves with no clear idea WHY they would want your product. #copywriting
For any hackers out there...I didn't use the password on-screen. Don't waste your time.
Linking @RealtimeBoard solution for the "choose password" block that people suffer. It improves the #uxdesign by solving a real problem. But also sets high expectations in my mind for the actual product. I hope they are consistent.
Content quality trumps quantity every time. Because if you throw enough s**t at a wall...the wall will move out of your throwing range. #contentmarketing
@Grammarly One question: Is Grammarly a cage that constrains language by enforcing narrow-banded rules? ...And whatever happened to Hemingway's "write drunk, edit sober"? Polar opposites?
If I sign up for @Grammarly, will the advertising stop? Please. Make it stop.
@grammarly The YouTube ads are really annoying me now.
Website failure modes: Stunning home page kicks off a pleasant, visual user experience. Clicking a link throws the user into a quagmire of dense, text-heavy detail. Follow through across the whole journey, or leave the user with a feeling of a broken promise. #Webdesign
How many senior (as in "older") managers would put up with Generation Z'ers replying "tl;dr" to their emails? ("too long; didn't read")
Why do market research firms seem to focus on the worst attributes of demographic segments? As a (very) early millennial, I don't think I have a short attention sp
There are lots of marketing automation people out there who need to sit down with a software developer and talk about the importance of testing. So many broken web forms out there. So many opportunities (literally) wasted. #MarketingAutomation #fail
This week's top offender for #LeadBadgering (overzealous #LeadNurturing) is GoDaddy, for a whole bunch of discount emails. #EmailMarketing
Sick of post-form download buttons that don't work (mainly on mobile) because proper testing not done. A fail at the last step. Now YOU have MY details and I get nothing. Then follows the "Did you read..." sales email to inflame the situation. Avoidable brand damage. #EpicFail
Ahhhh, Christmas emails from vendors! What a great way to drive unsubscribes.
A little cryptic puzzle...who said this: 0.5($advertising)=$0 ROI, ?0.5
Pace of change means more people will go to work less sure of what they'll do today. State of flow tends toward state of anxiety. Fallout?
Here we go with wave after wave of "X things we can learn about ____ from Game of Thrones" blog posts. Geek overload. #GoTS7
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