Ayoub Bennouna @AyoubDesignLab

@VadimCarazan People out there copying our work and we don’t even know it « yet » 😳 Really clean logo tho!

Worked on a brand last year while the company was still in stealth. Before launch, they pivoted to a completely different identity direction. Kinda fascinating seeing two very different interpretations for the same company.

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Worked on a brand last year while the company was still in stealth. Before launch, they pivoted to a completely different identity direction. Kinda fascinating seeing two very different interpretations for the same company. What do you think?

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@Abstudiobrand Logomark screams speed and movement by the sharp cuts and inclined shapes, well done!

@DlaniD Definitely prefer the top logomark, typo wise, both of them are good in their own way. Would go for top logomark with bottom typo personally. Awesome work!

A look at some slides of the branding presentation I did for a client recently.

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@ephraimdzn @charles_awom_ @EphraimAkanmu Looks awesome, I wonder how versatile and scalable it is 🤔

@khrcreatives The rounded details on the typo make all the difference, very clean

Personal branding explorations: Ayoub Design Lab. All built based on one single shape.

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Brand collateral design explorations for MDM, some using the Conway's Game of Life shapes.

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@DBWORKPLAY1 Good move you applied the pixelated effect on the logomark only, it’s balanced with that sans-serif font. Looks awesome!

@Daviowhite x.com/AyoubDesignLab… ayoubbennouna.com

Ayoub Bennouna @AyoubDesignLab

5 months ago

I designed the MDM logo using only "+" signs to live inside Conway’s Game of Life. What it generates became the visual language of the brand.

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@farazcreatives Bottom left is great, but would be worried it reads as: KP. Good choice of the italic style, conveys speed and precision which works with the star, love it!

@DesignGuru01 The definition of efficient minimalism, well done! Also love the gradients alongside the grainy effects.

I designed the MDM logo using only "+" signs to live inside Conway’s Game of Life. What it generates became the visual language of the brand.

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@monogramdude Very clean, sharp corners, clean cuts, can't wait to see the full branding using this logomark.

Spatial, environmental, and editorial branding explorations for TechNatSec.

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@creativemints @framer Love this kind of « explicit design », showing the signal on the logo is such a good idea. Impressive work!

Full case study here👇 ayoubbennouna.com/projects/techn…

Two years later, I revisited the branding I originally designed for the HBS & MIT Sloan Technology & National Security Conference.

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