When you make content you oscillate between wanting to always make something new and remembering that 99.99999% of the world doesn’t even know your name. So even though it’s repetition for you - it’s their first time hearing it.
This is why you must market your work, even if it’s obviously good. Some ways to make this it easier: 1. Use the paradox of specificity to find a larger audience. The more specific you are in WHO you’re writing for, the larger your potential audience. This is called the paradox of specificity. Don’t write for “everyone.” Write for a specific person in a specific time and place, then transform them with your content. You’ll attract a larger audience by writing for ONE person then “everyone.” — 2. Publish your work to get feedback, then improve. Publishing doesn’t just help you find fans of your work, but it also gives you feedback from readers or users that you can use to make your work better. And the faster you get that feedback, incorporate it, and publish again, the faster your pace of improvement. Put simply, the faster you can iterate, the faster you’ll improve. “It isn’t 10,000 hours that creates outliers, it’s 10,000 iterations.” - Naval Ravikant Publish, iterate, repeat. — 3. Be patient. It takes a long time to find your fans. “It takes a long time for markets to adopt products. It takes time for people to get comfortable working with each other. It takes time for great products to emerge as you polish away, polish away, polish away. Impatience with actions, patience with results. As Nivi said, inspiration is perishable. When you have inspiration, act on it right then and there.” - Naval Ravikant So go make something, publish it, use feedback to make it better, and keep creating. Over the long term, you’ll build a brand for yourself and your work that most people just don’t have the patience to build.
@AlexHormozi So true. Can re-use or re-say a lot.
@AlexHormozi How many ways can I say the same thing? How many times can I switch the language and keep the message? Do I have different stories that prove the same point? Just something to think about…
@AlexHormozi Even if it is the second, third, or fourth, we could still learn something new from it as well.
@AlexHormozi Repetition may seem dull to the creator, but can be revelation for someone else.
@AlexHormozi Repeat your core message. Again and again and again. It should feel like banging your head against the wall. Each bang takes you closer to a breakthrough and meeting another one of your fans
@AlexHormozi the BIGGEST lessons - There are far more people who do not know you, than do. - The ones that do, also forget. - Ones who remember doo not mind hearing it again. - Ones who mind the repetitions, wish them well and be ok with them them leaving.
@AlexHormozi I couldn't agree more. It's all about sharing your unique perspective and making an impact, no matter how many times you've said it before. Keep inspiring others!