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Programmatic Advertising Research @AdvertisingAI

software architect: Advanced research in artificial intelligence for digital advertising bit.ly/30LvcYi New Jersey, USA Joined July 2009
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Programmatic Advertising Research retweeted
OceanBigData Profile Picture

A Data Guy @OceanBigData

7 years ago

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Programmatic Advertising Research retweeted
AnalyticsInfini Profile Picture

Analytics Infinity @AnalyticsInfini

7 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

Programmatic Advertising Research retweeted
AnalyticsInfini Profile Picture

Analytics Infinity @AnalyticsInfini

7 years ago

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Programmatic Advertising Research retweeted
UgcResearch Profile Picture

Data Analytics @UgcResearch

7 years ago

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

AdvertisingAI Profile Picture

Programmatic Advertising Research @AdvertisingAI

7 years ago

@PanelDataGuru @DrLiuBigData It is hard to say. When you search with @Google, you benefit by getting relevant information that you need. The more @Google knows about you, the more relevant info it gives you, and the more relevant advertisements it can show to you, and the more money it makes.

Programmatic Advertising Research retweeted
AnalyticsInfini Profile Picture

Analytics Infinity @AnalyticsInfini

7 years ago

@DrLiuBigData What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?

Programmatic Advertising Research retweeted
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LowerMyBills @LowerMyBills

7 years ago

Trump Ends Another Obama Era Program - If you owe less than $726,525 on your home and haven't missed a mortgage payment in 6 months, use Congress's mortgage stimulus program for the middle class. You'll be shocked when you see how much you can save.

Programmatic Advertising Research retweeted
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Vatican News @VaticanNews

7 years ago

The Vatican is hosting a 2-day conference on the impact of #robotics and #AI on humanity, which began on Thursday. ow.ly/hZld30oKxcF

AdvertisingAI Profile Picture

Programmatic Advertising Research @AdvertisingAI

7 years ago

@DrLiuBigData @stanfordnlp What other methods for implementing #AI, besides machine learning?

Programmatic Advertising Research retweeted
UgcResearch Profile Picture

Data Analytics @UgcResearch

7 years ago

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

Programmatic Advertising Research retweeted
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Chief Data Scientist @BigData2Action

7 years ago

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

Programmatic Advertising Research retweeted
AnalyticsInfini Profile Picture

Analytics Infinity @AnalyticsInfini

7 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indm…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

Programmatic Advertising Research retweeted
MarketingText Profile Picture

Life is probabilistic! @MarketingText

7 years ago

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

Programmatic Advertising Research retweeted
OceanBigData Profile Picture

A Data Guy @OceanBigData

7 years ago

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

Programmatic Advertising Research retweeted
MarketingMining Profile Picture

Text Mining and Mktg @MarketingMining

7 years ago

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

Programmatic Advertising Research retweeted
MmyDigital Profile Picture

Text Mining with #AI @MmyDigital

7 years ago

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

Programmatic Advertising Research retweeted
AnalyticsInfini Profile Picture

Analytics Infinity @AnalyticsInfini

7 years ago

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

Programmatic Advertising Research retweeted
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Marketing Professor @DrQuantitative

7 years ago

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

Programmatic Advertising Research retweeted
GoogleDesign Profile Picture

Google Design @GoogleDesign

7 years ago

🧠💪 Introducing the People + AI Guidebook! Packed with best practices & practical tips—learn how to design human-centered AI products: design.google/ai-guidebook #pairguidebook

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Programmatic Advertising Research @AdvertisingAI

7 years ago

Are companies investing strategically in AI? www2.deloitte.com/insights/us/en…

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