Acacia Avenue @AcaciaAvenue
We are a strategic research consultancy of 15 curious souls. You're welcome to drop in, the kettle is always on. acacia-avenue.com London Joined June 2010-
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Last night we screened an Alfred Hitchcock classic for our film club (North by Northwest) and, of course, had to have an immersive experience with a few Gibson cocktails alongside…#bestplacetowork
Last night we screened an Alfred Hitchcock classic for our film club (North by Northwest) and, of course, had to have an immersive experience with a few Gibson cocktails alongside…#bestplacetowork
The 2022 MRS Award for Applications of Research, sponsored by @MIForumUK, goes to @AcaciaAvenue & @ProstateUK. They tackled a sensitive topic, considered the strain on the NHS, and achieved more effective messaging that improved referrals for patient testing. #MRSawards
42 finalists, 3 with our name on them. Excited for #theoppies tonight and looking forward to celebrating a year of great work with a room of great research agencies #Inittowinit,#marketresearchrocks
Ever asked yourself why there's so much writing on a box of Shreddies? We have. @ml42 @WARCEditors #packaging #marketresearch bit.ly/3l34552
First @AcaciaAvenue lockdown birthday surprise. An excuse to eat a whole cake each. #playtoyourstrengths
And they’re off. @AcaciaAvenue’s Martin Lee interviews Booker prize winner, Bernadine Evaristo #mrslive
Anders Bengtsson from Protobrand: “When we use traditional 5 point scale questions in surveys, we forget how to communicate with humans”. BE insights make quant data more human in its design #iiex
Interesting observation from the UX/MR panel at #iiex - how can market researchers learn from UX principles and inject more iterative learning and agility into their offer?
“Curiosity and boredom can be less biasing than money” quote of the morning from Brandwatch. Do you agree or disagree? What could this mean for how and where we reach people in survey and questionnaire research? #quirksevent #marketresearch
Back at #quirksevent today. Come say hi to Kym if you see her floating around, she’ll be at the @AQRUK stall too! #marketresearch #insight
AQR at #quirkslondon – packing our stand 617 with visitors. See you there!
We are at #Quirks London. Stand #617. Here we are with AQR Members from @AcaciaAvenue @jigsawpieces @wardlemclean and @QRI_Consulting If you’re there pop by and say hello!
Some great key takeaways from Russ from @HallandPartners’ talk on businesses leading the charge for a more sustainable world #quirksevent #marketresearch
At #Quirksevent today! Which talks and stalls will you be checking out? #marketresearch
NHS are leveraging #statusquobias for good in 2020, making #organdonation the default! We love this beautifully simple and emotive ad they made to communicate the change. What do you think? youtube.com/watch?time_con…
Looking forward to chairing at @Greenbook's #IIex Behaviour tomorrow and learning about next level behavioural insight - richer, deeper, more textured than before #steppingitup, #heartofinnovation
So What? 5. Understand your own character. The 3 archetypes are: product leadership, operational excellence or customer intimacy. Which are you and what journey are you on? #wordonthestreet #storytelling #marketresearch
MRS @TweetMRS
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1.4M Followers 528K Following CoFounder of @bellivyinc, Co-host, https://t.co/4OZe59DnHw, keynote & Author of "Platform" on Personal Branding | Let's connect - [email protected]That's a wrap for the #MRSawards 2022! Thanks to everyone who joined us in person and here on Twitter. Thanks also to our Principal Sponsor @CintGroup and all our individual category sponsors and partners. Goodnight!
The 2022 MRS Award for Applications of Research, sponsored by @MIForumUK, goes to @AcaciaAvenue & @ProstateUK. They tackled a sensitive topic, considered the strain on the NHS, and achieved more effective messaging that improved referrals for patient testing. #MRSawards
Introducing #BVODInFocus, Anthony Jones @Thinkboxtv explains how Broadcaster VOD advertising in the UK is rapidly growing. Investment up 17.2% in H1 2022 and continued growth forecast, according to recent @ad_association data
Ad campaigns that use linear TV together with BVOD are typically up to 10% more effective than linear alone at delivering ROI, says Jane Christian @MediaComUK. Even at low spends, a diversified approach to video investments maximises short-term return. #BVODInFocus
Must always remember that TV & BVOD are high-quality, premium ad environments, says @samtomlinsonpwc @PwC_UK 64% of BVOD is on TV set BVOD has an average viewer-per-view of 1.3 Lots of BVOD viewing is in primetime BVOD over-indexes for 16-34s and ABC1s #BVODInFocus
BVOD builds incremental reach, explains @samtomlinsonpwc @PwC_UK. On average, BVOD adds… 4% increase incremental Adult (16+) reach to a linear TV campaign 6% increase for Adult ABC1s 8% increase for 16-34s #BVODInFocus
The BVOD element of TV campaigns should run for longer than 30 days to optimise total TV reach. Campaigns that run for 30-50 days deliver 3 times the incremental reach of campaigns that run for under 30 days. 6/6
BVOD peak time is a longer window than linear (20.00-00.30 compared with linear’s 20.00-23.00)... 5/6
Research by @PwC_UK has identified some key BVOD planning tactics and insights that will lead to increased total TV reach. These are…1/6 🧵 #BVODInFocus
Where does BVOD fit in our video viewing habits? Does this differ by device? What does this mean for advertising? Co-founders and strategists Caroline Whitehill and Martin Lee @AcaciaAvenue are about to explain – watch thinkbox.tv #BVODInFocus
Resonance vs Relevance… Ads on TV screens aren’t scrutinised for relevance. If they resonate, they’re accepted Ads on a device ARE scrutinised for relevance & questioned if they fail at this Randomly placed ads/ads disguised as content in social create mistrust & frustration 4/4
We vs Me… Screen size = main driver of shared viewing Shared viewing creates talkability & immersive, impactful viewing environment Device-based ads can be effective if correctly targeted, but high vol. of unknown/small brands on social can negatively affect perceptions... 3/4
What viewers take from video advertising is affected by... the creative they see the platform/environment the device they see it on Three key themes from new ethnographic/videographic research by @AcaciaAvenue… 🧵1/4 #BVODInFocus
Total TV is here, says Sam Taylor @DLGroupMedia, and to drive effective outcomes you have to invest in everything #BVODInFocus
Planned well BVOD can drive double-digit incremental reach, says @samtomlinsonpwc @PwC_UK #GoldenAgeOfPlanning #BVODInFocus
42 finalists, 3 with our name on them. Excited for #theoppies tonight and looking forward to celebrating a year of great work with a room of great research agencies #Inittowinit,#marketresearchrocks
First @AcaciaAvenue lockdown birthday surprise. An excuse to eat a whole cake each. #playtoyourstrengths
And they’re off. @AcaciaAvenue’s Martin Lee interviews Booker prize winner, Bernadine Evaristo #mrslive
Showcasing our latest (and sustainably printed) magazine SUSTAIN 🌳 at the #QuirksLondon event. Come and learn how to build a #SustainableFuture for your brand at our 11:15am session today in room 4. We'll be joined by panelists @cnni @wwf_uk @HiverBeers @AnitaMendiratta
Looking forward to chairing at @Greenbook's #IIex Behaviour tomorrow and learning about next level behavioural insight - richer, deeper, more textured than before #steppingitup, #heartofinnovation
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