Aaron Mullins @AMullinski
President & CEO @VisitJoCoNC | Tourism advocate | Strategic leader | Champion for community, partnerships & place-based growth | #JoCoNC #TourismMatters johnstoncountync.org Johnston County, NC Joined January 2011-
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Listen to the full episode by clicking the link here youtu.be/pTq4Zgk36gw.
What makes people connect with a place? In this clip, tourism CEO Aaron Mullins explains why “place stories” are really people stories — and why emotional connection matters more than attractions. #Storytelling #Tourism #VisitJoCo
What does a new tourism CEO see in his first 4 weeks on the job? In this clip, Aaron Mullins shares his early impressions and why his team is already “top notch.” #Leadership #Tourism #JohnstonCounty #VisitJoCo
Month 2 on the job 🚀 Big convos + big ideas already moving @JoCoTourism Collaboration + new relationships are fueling strategies for tourism growth, economic impact & community pride. We’re just getting started ✨ #VisitJoCoNC #TourismDriven
Over the past 2½ weeks, every @JoCoTourism conversation with leaders & partners circled back to one theme → collaboration. 🤝 Share ideas → we get stronger 🗣️ Communicate openly → smarter decisions 🚀 Dream big together → brighter future #VisitJoCo
On the road again 🚗💨… and what a stop! Great meeting with Melvin & his rock-star crew at the busiest Welcome Center in NC — greeting travelers from across the U.S. & pointing them toward the magic of JoCo ✨ #JoCoNC #VisitNC #TravelNC #WelcomeCenter #NorthCarolinaTourism
NEWS 🚨 JoCo trails! 🚴♀️✨ Johnston County & Selma just landed $725K from NC’s Great Trails State Program! 🔹 $500K for the new MST Nature Preserve Trail 🔹 $225K for upgrades to the Neuse River Trail @JoCoTourism @jocoreport jocoreport.com/johnston-count… via @jocoreport
Lunch today > The Gilded Pear Brew House in downtown Smithfield, NC 🙌 Delicious - fresh ingredients - warm staff - cool vibe = highly recommend! A must try for anyone visiting our county 💯 I’ll definitely be back 👏 @JoCoTourism #visitjoconc #smithfieldnc
Charles Wiggs of Selma is a lifelong tobacco farmer. He is 80 years old and still tending 175 acres today. We caught up with him this morning as part of an upcoming video on farmland preservation in Johnston County. Stay tuned for the full story.
Found out something pretty cool this week… 28 years ago today, Donna Bailey-Taylor became CEO of the Johnston County Visitors Bureau. Today, I pick up the baton. Donna didn’t just run the race—she built the track. A true trailblazer. Our JoCo community thanks you 💐🙏
The open road 🚗💨 On the move to Johnston County, NC today 🧭—new home, new role, new adventure 🚀 This road trip is a reminder - freedom fuels discovery. Example - a drive market like @JoCoTourism that connects travelers to purpose & place. #VisitJoCoNC #Drive #ExploreJoCo
Big thanks to @jocoreport for the warm welcome! 🙌 Tourism isn’t just travel—it’s connection, creativity & community. Johnston County has the magic. Ready to roll up my sleeves and get to work. jocoreport.com/johnston-count… via @jocoreport
Had lunch here a few weeks ago with our @JoCoTourism team - food was fantastic - lots of delicious choices 💯
The Old North State Food Hall is the perfect place for a group that all wants a different cuisine! Conveniently located right off I-95, Exit 97, the Food Hall has a multitude of restaurants under one roof. Check it out on your next trip through JoCo! bit.ly/44dr42W
I’ve heard so many great things about @HatchetBrew - can’t wait to taste what all the talk is about 🍺
Treat of the Summer? A Cheerwine milkshake at Sisters II Ice Cream in Downtown Benson! bit.ly/3UdOnqZ
Big move. Bigger purpose. 🚚✨ My crew (wife + kids) and I are heading home to Johnston County, NC—and I’m fired up to join the powerhouse team at @VisitJoCoNC. Hands-on. All in. Let’s build big—together. 💥 #TeamJoCo #WeNotMe #TourismWithPurpose #JohnstonCounty
🚨Exciting news: I’ve joined @VisitJoCoNC as President & CEO. JoCo is full of heart, heritage, and big potential—and I’m proud to help lead its next chapter. Tourism is more than travel—it’s connection, growth & community. Let’s go! 🚀 #JoCoNC #TourismWithPurpose #ExploreJoCo
Just heard touching story of #TravsArmy. February is Bile Duct Cancer Awareness Month. Keep up the fight Travis!
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