Consumer Behaviour group 58 @58Consumer

Positive WOM when a consumer is happy with a product and a service of a company and spread positive feedbacks about the company. Example, recommending a face cream to friends and family due to quality. (#CBES10Q2)

Negative WOM is when a consumer isn’t happy about a product or service and spreads negative review of the company. Example a clothing store having a rude salesperson will lead to poor customer satisfaction which will mean the clothing store will have a bad review. (#CBES10Q1)

Consumers can dispose of products in several major ways. These can be through sale, donation, recycling, trade-in, and landfill etc. (#CBES9Q4)

Consumer satisfaction refers to how well a company provides a service or a product to their consumers. This will lead to a positive evaluation of a product or a service by a consumer. (#CBES9Q2)

Negative WOM is when a consumer isn't happy with a product or service and spreads negative review of the company. Example a clothing store having a rude salesperson will lead to poor customer satisfaction which will mean the clothing store will have a bad review. (#CBES10Q1)

Benefit on the other hand is the outcome that is received from a product. For example, the steps being recorded helps individuals to track their health goals. P2(#CBES8Q2)

Both features and benefits play an important part in the evaluation of alternatives. Feature is characteristics of a certain product. Example, Apple Watch having the feature to record steps each day. P1 (#CBES8Q2)

Consumer behaviour is a pathological buying of goods and services even if it is not needed in the customers life. P2 (#CBES7Q3)

Impulsive consumer behaviour is action of customers purchasing goods and services without planning in advance. Unplanned consumer behaviour is purchases made by a customer which is not originally intended, these purchases happen from exposure to in store stimuli. P1 (#CBES7Q3)

Four different types of shopping activities are: -Acquisitional -Epistemic -Experiential -Impulsive (#CBES7Q2)

Culture is learnt from schools, family, peers, through media and are learnt through many more other factors subconsciously. For example, we will learn when public holidays are through school, an example of this is we know Anzac Day is on 25th of April every year. (#CBES6Q3)

Consumer culture are the beliefs held by a society in terms of what is perceived as socially gratifying. How a society's view on a product changes over time can affect that products availability and price point. #CBES6Q1

The three components of attitude are affect, behaviour, and cognition. Affect refers to feelings about an object, cognitions refer to beliefs consumers hold, and behaviour refers to the way in which a consumers acts, or plans to act. #CBES5Q2

Attitudes are the perception toward a product in consumers. Attitudes can be broken up into affects, behaviour, and cognition. Affect refers to feelings about an object, cognitions refer to beliefs consumers hold, and behaviour refers to the way in which a consumers acts #CBES5Q1

Lifestyle refers consumers way of living, spending money and time on. Psychographics is the study of the consumers according to their everyday activities, interested and opinions. Demographic is statistical data which are gender, age, income, nationality. (#CBES4Q3)

A trait is certain characteristics of individuals and helps identify how individuals act in a particular manner. Nomothetic approach refers to a certain trait which is the same with each consumer. Idiographic approach focuses on one individual and not a population. (#CBES4Q2)

The term "personality" refers to an individuals thoughts, emotions and behaviours, formed by interactions with their environment to form who they are. Major qualities of personality include cognitive, motivational, affective and behavioural aspects. #CBES4Q1

Human brain consists of three different storage areas, and these areas are Sensory memory, Short-term memory, and the Long-term memory. Short-term memory keeps short amount of information before the information is encoded and relocated in the long-term memory. #CBES3Q3

The physical characteristics of a message (font, colour, size) can be used to grab consumers attention and receive some sort of reaction from the consumer. For example the colour green is often used by Woolworths to send the message that they are a sustainable company. #CBES3Q1