Good morning ☺️ How has your your week been? #AfricaTweetChat

Time to catch up on last night’s #AfricaTweetChat space

Janet Machuka @janetmachuka_

4 days ago

Time to catch up on last night’s #AfricaTweetChat space

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Well said, @barryonyango. This means so much to us, especially as we continue to fabricate a stronger foundation onto which we will leverage on to bridge digital marketing gaps whilst providing a platform for all digital marketing players & content creators. #AfricaTweetChat

Barrack Onyango™ @barryonyango

4 days ago

Well said, @barryonyango. This means so much to us, especially as we continue to fabricate a stronger foundation onto which we will leverage on to bridge digital marketing gaps whilst providing a platform for all digital marketing players & content creators. #AfricaTweetChat

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How to monetize video content; 1. Tiktok- video to drive traffic to a funnel 2. Tiktok outside Africa- create videos and be paid for videos 3. Tiktok- Walk with the artist model- use a trending sound to get paid 4. Youtube- Above 1k subs you monetize views #AfricaTweetChat

@janetmachuka_ What about captions? What about titles? What about the quality of the video in terms of visuals, sounds and aesthetics? These are also essential things to consider aside from the duration and CTA. You might have good content but poor visuals. #AfricaTweetChat

Use the hook video with a Call-To-Action (CTA) directing your audience to the long format content. This gives your audience a feel of what your video is about and get them to opt-in for the longer version ~ @BennyjoyChime #AfricaTweetChat x.com/i/spaces/1vOGw…

Breaking your long format content into follow-up series is a great way to keep your audience coming back and still maintaining short form content. ~@barryonyango #AfricaTweetChat x.com/i/spaces/1vOGw…

Always ask yourself if the information can be communicated in a shorter video and test to find that sweet spot that works for your brand and audience. ~@barryonyango #AfricaTweetChat x.com/i/spaces/1vOGw…

Don’t waste your time publishing a 10 minutes video that can be understood in 2 minutes! ~@barryonyango #AfricaTweetChat @AfricaTweetChat x.com/i/spaces/1vogw…

Explore creating list videos sharing quick and informative tips with your audience to help them solve a problem. This is a great way to capture your audience and leave them curious for more. ~@barryonyango #AfricaTweetChat x.com/i/spaces/1vOGw…

While starting out with content video marketing, @barryonyango advises that; - You start small and simple, - Be passionate, - Have your schedule, - Be consistent, - Record as many videos - Focus on value not perfection. - Have confidence on day one. #AfricaTweetChat

@nonny_kariuki @janetmachuka_ Very true - TikTok is a video first optimized platform that organically pushes content way faster than the other channels. #AfricaTweetChat

You can always repurpose your video content on different channels with a touch that is suited for each platform @BennyjoyChime #AfricaTweetChat x.com/i/spaces/1vOGw…

When @barryonyango said, start small and simple," we felt that and thought we would happily share our very first BTS off the Ads and Brands Webinar series 😅. See it hear 👇 #AfricaTweetChat | #AdsAndBrandsUg @AfricaTweetChat

When starting out video content marketing, it should be about the content & not the Hollywood look as @barryonyango puts it. #AfricaTweetChat @AfricaTweetChat x.com/i/spaces/1vogw…

"Do not think about your flaws while starting out with video content marketing. You too don't need to worry about the gadgets to use. Start with your window light, your phone microphone, and your phone camera etc." - @BennyjoyChime #AdsAndBrandsUg | #AfricaTweetChat

As soon as you mentioned the microphone it decided otherwise, regardless. Starting content with what you have is key to helping you better the process as you learn #AfricaTweetChat @beenyjoychime

"Do not let your fear for the camera stop you. To start off your video content marketing journey, you’ll need to build your confidence. Learn how to be comfortable on camera." ~@BennyjoyChime #AfricaTweetChat @AfricaTweetChat #AdsAndBrandsUg

If you want to overcome your camera shyness: 1. Start a 7-day challenge! 2. Try recording yourself with your phone. Use your selfie camera 3. Create variety of videos as you watch them ~@BennyjoyChime #AfricaTweetChat @AfricaTweetChat x.com/i/spaces/1vogw…

Incorporating video into your marketing strategy is no longer a luxury; it's a necessity. You can dramatically enhance your brand's presence by setting clear objectives, understanding your audience, and consistently delivering high-quality, engaging content. #AfricaTweetChat