Daniel Stein @_danstein

You can't be common, the common man goes nowhere; you have to be uncommon | Security Joined February 2011

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There's a major shift happening in music. Artists are taking back the relationship with their fans. In just the last 3 days, @JamesBlake, @DermotKennedy & @JamesvMcmorrow have spoken out: → They're reclaiming their fan data. → They're no longer playing the platform game. → They're rejecting the idea that platforms, labels or anyone else should hold the keys to their audience. These artists join a growing list of established names who now see the only way forward is to become better direct-to-fan businesses. It's about taking back power. This doesn't mean abandoning platforms. It means no longer depending on them. → Use Rented Audiences for reach → Use that reach to grow your Owned Audience Repeat. That's your mailing list, your text list, your community. This isn’t rocket science—it’s just good business. It's time for artists to take control, so they can build stronger businesses & more sustainable audiences. Build your own damn platform. Build your own world.

Daniel Stein @_danstein

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