i like people that went too far....
failed alchoholic artist painting in a garage, millionaire that lost his mind chasing another zero, meth head under the bridge talking to himself like a prophet, fighter with brain damage still running at 5am, waitress chain smoking after shift staring into traffic, etc,
thats real life to me
not polished status robots comparing watches, followers, who got invited where
dont care if someone is rich or homeless. i care if theres something burning inside them
The more emotion driven a decision or purchase is, the more people try to post rationalise it with logic. They try to discard and hide their initial beliefs as a way to convince themselves that their decision was correct, irrespective of quantitative evidence otherwise.
EG: “I’ve just bought an apartment.”
Reality: For the most part, real estate is a bad way to allocate capital. Yet the overwhelming majority of folks will justify their purchase, especially if it’s in a downmarket area, by using phrases like “it’s an up and coming neighbourhood”, or “its been gentrified” or “it’s where all the cool young people live” etc. The more out of sync with 1st principles a decision is, the more the masses need to justify their choice as a way to convince both themselves and their social group that it was the correct call.
Feel free to replace this example with dating, career choices or bad financial decisions and you’ll see similar patterns at play.
There’s a degree of Dunning Kruger here. Most people truly think that they have above average intelligence, which further gaslights them into believing their decision was correct in the first place. “If I’m so smart, how on earth can I be wrong” type of mentality. There’s that 1981 study by Ola Svenson on how 93% of American drivers rated themselves more skilled than the average driver, which helps demonstrate this. Narcissism en masse fuelled by social media compounds this too.
Conversely, the less you need to post rationalise and defend a decision, the greater the chance it was the correct choice. An example would be pursuing something entrepreneurial, creative, or learning a new skill that could increase your earning potential. In these instances, the primary objective is explicit and there is less of an urge to sit around post rationalising the chosen path. It literally speaks for itself. The intent is clear. There is a longer term outcome in mind.
All of this helps point out why the overwhelming majority of purchases that humans make are emotion driven impulse buys. And yes, whilst the impulse part may not be true at scale, buying a $50MM waterfront villa is still an emotionally charged choice.
Which is why consumers subconsciously love great direct response marketing in which they’re called out and sold to using emotion as the grease to lube up the sale. Ostensibly, the product doesn’t actually matter. It’s simply the delivery mechanism for a dopamine release.
For most people, life is so mundane that they’re constantly looking for some kind of an escape. Hence why gossip culture, porn and impulse purchases are ubiquitous. It’s also why they’ll never die away, no matter how regulated an industry becomes or how bad the economic era. It’s innate to human DNA. They all tie into Schwartz’ mass desires and Girard’s mimetic theory. Schwartz and Girard approached analysing life from the same viewpoint. One made a fortune, the other enlightened us.
Great direct response marketing allows consumers to feel fulfilled. As they’re able to justify making that seemingly irrational purchase, living out their dreams or hitting whatever mass desire they subconsciously harbour.
We sell or else.
[End of broadcast]
Human approval is unstable. Someone may praise you today and criticize you tomorrow, so it's wiser to anchor your life in deeper principles than in other people's opinions.
Your CEO should be strong.
Your CTO should be wise.
Your COO should be wicked, cunning, of mysterious origins, fluent in the dark arts, blurry in pictures,
The bar is so insanely low that if you work out 3x a week and stop eating like a moron, you’ll end up looking and feeling superior to almost everyone you know.
nobody wanted Arsenal to win the Prem because we thought their fans were gonna be unbearable and annoying, but whats ended up happening is everyone else has become completely unbearable instead, crying and belittling their achievements as much as possible just to fuel agendas
fall in love with the practice itself or you won’t last long enough for the practice to matter. the meditation, the lifting, the reading, the writing, the learning - whatever it is. if you need it to feel good to keep doing it, you’re done. you have to love it like an athlete loves the training itself, the repetition and the way his body answers to it, far more than he’ll ever love a trophy. the production follows the love of the work.
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