Viddy @viddyapp

It’s crazy to me that e-commerce brands often pay $1000 for a single video to use on paid ads and then it goes stale in their dropbox folder after the ad has run its course in ~2 weeks. Why not re-use the videos on other channels? One thing that we’ve found at @viddyapp is that when a video performs well on one channel (say paid ads) it tends to perform well on other channels too (say website and email/sms). One of the reasons we see high spend go towards video creative on paid ad platforms like Meta and TikTok is because those platforms are video-native. They make it very easy to use videos on these channels. Using video on other channels like website, email, and SMS is much more difficult. Why? Because these platforms are not video-native by default. They are still primarily static image and text driven. It’s not easy to add video on your e-commerce website because site builders like Shopify don’t have good off the shelf video options, forcing brands to use custom HTML embeds which is still very limited. On top of this, there are many iOS technical challenges with handling video and user interactions (for example, you can’t autoplay a video unmuted which needs to be navigated with a more optimal video UX). In today’s video-first world, brands need better ways to incorporate engaging video on their storefronts. Simple HTML and YouTube embeds just don’t cut it. Brands need more engaging video players that have shoppability built-in, in-video call-to-actions, watch data that can be owned to create segmented audiences, and more unique UIs for better engagement. At Viddy, we solve this with video-native landing pages. This means our landing pages are video driven like paid ads platforms (Meta and TikTok). This makes it easy for brands to re-leverage high-performing video content they’ve already paid for and use it effectively on landing pages across their marketing mix (email, sms, website). After all, who wouldn’t want a higher ROI on video content you’re paying so much to have created? Here’s an example of a @viddyapp landing page that is video-first that we created for Nailboo that re-leverages influencer content. This landing page can be used across acquisition and lifecycle channels such as paid ads, email, and sms. Like + comment VIDDY if you want a link to the video landing page to play around with it yourself.

Why do brands re-use their same product page for every channel (paid social ads, email, sms, etc.)? We know personalization converts better and the best way to personalize online shopping experiences is landing pages. So isn’t it a no brainer to use personalized landing pages across your marketing mix? I’ve interviewed over 100 e-comm marketers at this point and found the main reason brands don’t use landing pages more frequently is bandwidth (both time and money). Average times from concept to production for a single landing page is usually 2-4 weeks. This is a lot of salary when factoring in the design and dev resources needed (agencies are also expensive). But landing pages nonetheless are critical for the best e-comm stacks. They drive meaningful revenue as they usually convert 7-25% better than product pages when done correctly. But why? They’re usually highly personalized around particular offers or bridge the shopping experience from particular ad creative. They also give shoppers a new experience to see and engage with vs seeing the same product page (and abandoning it over and over). Landing pages are important + they take too long to make = we need new ways to create landing pages that are time-effective and allow for rapid testing. This is what we’ve been building at Viddy (YC W23) with our brand new format of landing pages that is video-native. Brands have been turning to Viddy to become their de facto landing page builder across their marketing channels (paid acquisition and lifecycle) because we allow new & engaging shopping experiences that convert and take <30min to create. This means brands can literally test 10x more landing pages. Why are our LPs so easy to make? Our shoppable video UIs let your best video content replace copywriting, design, and development work. We also have battle-tested templates from our best customers. Here’s a side by side comparison of our video-native landing page format next to a static product page from Mad Rabbit (brands should be using both!). Like + reply VIDDY if you want a link to the video landing page to see how it looks below the fold.

Great case study on using Video Landing Pages to increase email revenue!

Harris Gani @HarrisRules13

2 years ago

How we increased Infinity Hoop’s email CTR by +116% and CVR by +20%. Infinity Hoop specializes in fitness and wellness products, primarily marketing an innovative hula hoop designed to help users achieve their fitness goals, alongside offering supplements and training videos.

0 0 2 1K 0

Excited to announce @viddyapp's partnership with @PostscriptIO! If you’re looking to improve your SMS campaign/flow CTR and CVR with our unique mobile-optimized landing pages feel free to DM me. Brands using our landing pages have increased CTR by 20-60% and CVR by 10-35%.

Just found out @viddyapp was featured on @ycombinator 's “Top 100 E-Commerce Startups” list for 2024. Really cool to be on this list with other heavy hitters like Instacart, DoorDash, and Whatnot. See the full list here: ycombinator.com/companies/indu…

We just had a blowout test with results that I couldn’t believe until I saw they were stat-sig. We increased CTR by +73%, CVR by +60%, and AOV by +54% in an email promo campaign A/B test with Dr. Brandt Skincare.

How we increased 8-figure e-comm brand Carpe’s abandonment email/sms flow CVR by 39.6%. Like most e-comm brands, Carpe initially created their email & sms abandonment flows in @attentiveHQ with a “set & forget” manner. Like most brands, after they set these automations up, they hardly optimized them (due to bandwidth), especially when compared to their email/sms promotional campaigns. Carpe decided to A/B test 2 of @viddyapp's video landing pages (they picked 2 of our premade templates) against their Shopify product pages as the link in their abandonment flows. The best performing Viddy video LP increased CVR by +39.6% when compared to linking out to product pages in their email/sms abandonment flows. Video below shows what the outperforming video LP looked like. Most brands think redirecting back to a PDP or cart is the best link to use in abandonment flows, but this isn’t quite true…Shoppers don’t want an email pushing them back to the product page they literally just abandoned. Our templated video LPs are a fast and novel way to re-leverage existing video content in a way that better persuades buyers to convert. Our video LPs outperformed the Shopify product pages for the following reasons: 1. Good videos in the LP that the user hasn’t already seen on the Shopify site, providing added social proof. 2. Fast LP load times (Viddy video LPs load 50-90% faster than Shopify sites) 3. A unique shopping experience that’s optimized for mobile (where most email/sms traffic is) 4. A streamlined buying experience that removes all the distraction and widgets that a typical Shopify site has P.S. this video LP took 29 min to make. DM me if you’d like me to make a video LP for your brand!

Exciting to see brands use video LPs for their SMS campaigns!

Harris Gani @HarrisRules13

2 years ago

How we increased 8-figure brand @MadRabbitTattoo SMS campaign AOV by +44% and conversion rate by 7%… With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to A/B test the landing pages (LPs) in the SMS campaign. They tested 2 @viddyapp video LPs (different

0 0 4 806 0

I interviewed 50 email & sms marketers at DTC brands, and I found that 90% of them cared only about open rates and clickthrough rates, but not conversion rate. That’s money left on the table. They expected the person who owns the online website to be in charge of conversion whereas their job as the email/sms channel owner was just to get more traffic to the website. None of these brands tested landing pages (LPs) in their email/sms flows. This disconnect of email/sms & website teams ultimately leads to an under-optimized shopping experience. Email/sms teams rarely coordinate with website teams, leaving them with 3 link options to use in all their email/sms flows: product page, collection page, and homepage. But the shopper has likely seen all 3 of these pages, none of which are personalized…not good. There’s huge opportunity to better personalize content and shopping experiences for email/sms traffic with LPs. LPs enable brands to create more cohesive email/sms shopping experiences and unlock more email/sms revenue. Check out this example video LP we made for Dr. BRANDT. Instead of redirecting their email/sms abandonment flows to their PDP like most brands, our LP features new compelling content that addresses why the buyer abandons in the first place. For example, the video LP features esthetician reviews, video testimonials, and before & afters of product efficacy. Brands using our video LPs have been able to increase their email/sms abandonment flow CVR by 18-26%. That’s a lot of revenue for what’s usually the highest volume automated email flow. P.S. This LP took 23 minutes to make. Feel free to DM me if you want us to make a video LP like this for your brand!

Excellent abandon cart email LP here. Also a great way to re-leverage existing content to create high converting LPs specifically for email/sms abandon flows

Harris Gani @HarrisRules13

3 years ago

I see a lot of DTC e-comm brands lean into founder origin stories to build a unique and memorable brand. However, I’m rarely impressed with how brands do this and I think there’s a lot of low hanging fruit… I typically see an email/SMS with plain text of the founder explaining

0 0 3 905 0

It's great to see e-comm brands finally use dedicated landing pages for their Email & SMS channels. We all know landing pages convert better than regular product pages so using them in email/sms flows should be a no brainer!

Harris Gani @HarrisRules13

2 years ago

This landing page by @mycarpe for their abandon cart email/sms flow is incredible. Here’s why… Their abandon cart landing page showcases NEW supplemental content that isn’t on their product pages to better persuade the abandoner. They feature expert scientific explanations on

0 0 1 913 0

@MadRabbitTattoo has the most personalized and unique abandoned cart email/sms flow I’ve ever seen. Here’s what they did… They created a landing page (LP) specifically for their abandonment email/sms flows instead of linking back to their website’s product detail page (PDP). Their LP shows new content that isn’t on their PDP such as video testimonials, before/after graphics, and how-to-use videos. The personalization in the LP is amazing….they shot a video specifically about cart abandonment! That’ll definitely leave a good impression on a buyer about the brand just out of pure uniqueness. It’s exciting to see how brands are finding new ways to incorporate video content into channels like sms/email because they know video converts better. The psychology of this LP is also pretty interesting. The concept of showing new content to a buyer when they abandon their cart is a lot more effective than showing the same PDP (that they literally just saw) when you think about it. Whenever I abandon a product in my cart, I find myself looking at other sources for more validation that the product is worth my money. I look on YouTube, Instagram, Reddit, and Google to see what other reviews and info I can find that wasn’t readily available on the brand’s PDP. Mad Rabbit’s LP has this same factor of showing “additional validating content”, but also keeps me on their site which is a huge bonus because it allows for seamless purchasing with the “Continue Checkout” buttons all over the LP. What do you think about LPs for email & sms flows like this? Would love to hear in the comments. P.S. This LP took 18 minutes to make. Feel free to DM me if you want me to make a video LP like this for your brand!

I signed up for 500 brands’ abandoned cart/browse flows and was surprised to see 95% redirect back to the PDP (product page) in their email/sms messages….this is severely under-optimized. The #1 reason buyers abandon is they haven’t been convinced from the brand’s PDP that the product is worth it. Directing back to a PDP isn’t very effective since you’re showing the exact same content the shopper literally just saw. I think showing a personalized landing page (LP) with NEW content such as video testimonials, founding stories, and product demos is far more compelling to the buyer. This seems obvious…so why aren’t brands using LPs for their email/sms traffic? I spoke to dozens of email/sms marketers and found they don’t have bandwidth to create LPs specifically for email/sms traffic. It’s expensive ($2-$10k per LP) and time-consuming (2-4 weeks per LP). Really unfortunate since we know LPs outperform traditional PDP CVR (why acquisition marketers invest so much into LPs). We’re building ways to make personalized Video LPs specifically for email/sms channels in <20min. We’re making templates around core sms/email use cases….guess which one we’re doing first? Abandoned browse/cart! In 9min, we created an abandon cart Video LP for HexClad to show what this can look like (link in the comments to play around with the experience). @hexclad , what do you think? Imagine you receive an abandoned sms or email from HexClad for the Hybrid Pan sitting in your cart…you click the link…now you see this beautiful video LP with NEW content + social proof instead of the same PDP you already saw and abandoned. Are you more likely to buy the Hybrid Pan now? Would love to hear what people think about this! Feedback is very welcome :) If you’re a Shopify brand and want a LP like this, let me know and I’ll make it for you.

.@viddyapp's (YC W23) Video Storefronts help e-commerce brands create high-converting video-first storefronts that feel like social media. Integrating them into the shopping exp, brands improved return on ad spend by 30% while decreasing CAC by 20%. ycombinator.com/launches/JND-v…

We talked to @HarrisRules13, co-founder of @viddyapp, about how DTC brands can increase engagement and conversion rates with UGC videos on their product pages. TL;DR - if you don’t leverage this, you’re leaving money on the table… disconetwork.com/resources/ugc-…

E-commerce brands should use @viddyapp! 🛒 Shoppable Video UIs 📈 Boost Conversion Rate 💻 Easily Embed in Websites 🛠️ Fully Customizable "Make your website feel like TikTok & IG" Founders: @HarrisRules13 & Nihar Patil + backed by @ycombinator (W23) tryfondo.com/blog/viddy-lau…

Welcome to YC, @HarrisRules13, Nihar and team @viddyapp! Viddy enables e-commerce brands to add interactive and shoppable video experiences (modeled after Instagram Stories & TikTok feeds) to their websites to increase personalization and conversion rate: ycombinator.com/launches/Hok-v…

I spoke to Selom Agbitor, Forbes 30 Under 30 & Co-Founder of 8-figure DTC brand Mad Rabbit, asking him what the most challenging problem he's ever faced was and how he tackled it....🧵

Adding interactive videos to your e-commerce website can help increase conversion rates by 20% @viddyapp mux.com/blog/adding-in…

HYPED that @viddyapp is a platform partner with @MuxHQ! Had a blast writing this post with them. We discuss why DTC brands need vertical video on-site, types of videos that work best on websites, how you can source video content, and much more! mux.com/blog/adding-in…