The Dubs @the_dubsters
The Dubs is the global content marketing agency for the finance sector and publisher of the Financial Marketer thedubs.com London and Sydney Joined April 2009-
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GA4's rollout had its ups and downs, but for finance brands, the promise of deeper user insights & improved privacy is gold. We went to the industry to canvass their thoughts. #FinancialMarketer bit.ly/49w3S2y
Learn how AI can unlock greater accessibility and reach in the fast-growing field of voice-activated technologies. #FinancialMarketer bit.ly/49UfCg8
We delve into 4 UK pension funds that have finely tuned their digital strategies, effectively navigating various stages of the marketing funnel. #FinancialMarketer bit.ly/3uZTUYY
58% of brands suffered drops in engagement in 2023. See how promoting your in-house expertise can support your broader SEO strategy to drive success. #financialmarketing #marketingexpertise #SEO bit.ly/3TlqFZZ
Google’s Search Generative Experience (SGE) is something financial marketers should keep tabs on. Learn the key risks and opportunities. #FinancialMarketer bit.ly/49g5kXp
Tome's AI turns complex data into engaging stories. We road test its relevance for financial marketers. #FinancialMarketer bit.ly/3OCtHGq
Asset managers: take note. Pulling back on content marketing or advertising spending in tough economic times will present an opportunity for your competitors. #financialmarketer bit.ly/3Ol1JPE
To stay ahead, finance brands must continue to adapt to consumers rapidly changing digital behaviours. Here we explain how. #financialmarketer bit.ly/3SaUQRQ
A cornerstone strategy for finance brands. We look at the impact of focusing a digital marketing campaign around a tentpole marketing initiative. #FinancialMarketer bit.ly/3HiFHsF
The Wells Fargo Diverse Business Solutions is a masterclass in successful financial content marketing #FinancialMarketer bit.ly/484L5Lr
Over the past 12 months there have been some big changes in how businesses need to protect and secure the data of customers. We cover the latest regulations relevant to finance brands. #FinancialMarketer bit.ly/47etUa3
Is the metaverse relevant for finance brands? We break down what it is, where it’s headed and look at real applications for B2B brands. #FinancialMarketer bit.ly/46tRpf3
Balancing a paid, earned and owned media strategy is critical to your finance brand’s marketing success. Here we explain how you can do it. #FinancialMarketer bit.ly/46wtw66
We explore the latest strategies and innovations in video marketing. Boost engagement, drive leads and better connect with your audience #FinancialMarketer bit.ly/3ZtVg9i
Risky Business? We break down why your finance brand needs a risk management strategy in place for social media #FinancialMarketer bit.ly/47HWG3v
Asset manager influencers are rapidly being welcomed by institutional audiences. Here’s what you need to know. #FinancialMarketer bit.ly/3OIwbDN
Harness the potential of data to personalise your finance brand's messaging, engage your audience, and build lasting connections #FinancialMarketer bit.ly/3NYZ25c
Good design can increase brand awareness, client retention and ROI. Here’s how to nail your brand identity. #FinancialMarketer bit.ly/3OfXbdo
In some corners of the financial sector, content marketing feels like the advertising it was intended to replace. Make sure you’re not guilty of the sell. #FinancialMarketer bit.ly/3CHCfp9
Unlock customer loyalty and revenue growth with the power of financial wellness content. #FinancialMarketer bit.ly/3qzCtfd
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@the_dubsters 💯 agree with this which is why I’m pushing LinkedIn, getting similar results with Instagram also
#superannuation funds have a great opportunity to educate their members and improve #retirement outcomes here who’s doing it well @activesuper_au@AustralianSuper thedubs.com/the-superannua… @the_dubsters
Why Niche Super Funds Are On The Rise by @the_dubsters #funds #pensions ow.ly/42Je30smwET
I also flag @AltFiNews's report on new @Accenture research indicating that big banks could boost revenues by 4% by following @monzo and @StarlingBank; the launch of @SDX_global; and advice from @the_dubsters on why marketers should leverage @facebookapp. getrevue.co/profile/andrew…
NEW EDITION: rainmakerdispatch.com feat. @problogger, @sengineland, @BCG, @the_dubsters, @dmnews and many more! rainmakerdispatch.com
As the West's 'Golden Billion' are mind-raped with today's Ukrainian atrocity war lie (#Bucha), in the real world, Russian forces supplying humanitarian aid are the only thing keeping alive large swathes of the Ukrainian population. This is from Mariupol ⬇️
#Ukraine russian tanks running over civilian cars. this is not a war on military, this is a war on people. The man whose car was rammed and crushed by alleged Russian strela has been rescued #UkraineRussia #UkraineRussiaConflict #RussiaUkraineWar #Ukraineinvasion
This is how Dublin greeted the Russian ambassador. #Ukraine #UkraineWar #UkraineUnderAttack #StopPutin
UK warns Russia will face severe sanctions if it puts 'puppet regime' in Ukraine reut.rs/3odctT9
In a world awash with content, wealth and asset managers may be missing the mark when it comes to the topics potential clients are interested in, a new piece of research from @dianomi and @the_dubsters shows.
Native digital advertiser @dianomi and content agency @the_dubsters analysed 10.3m Google searches across nine asset classes. Read more @CitywireWealth loom.ly/x3vQgQ0
No surprise but it turns out there’s a massive gap between what investors are searching for online and what investment firms are writing about. Really interesting research here from @dianomi and @the_dubsters. #ContentMarketing #InMarketing citywire.co.uk/wealth-manager…
Great to see @Citywire picking up on new research by Dianomi and @the_dubsters asking whether asset managers are giving investors the information they desire citywire.co.uk/wealth-manager…
Patrick and John Collison seem as boring as the sector their start up has disrupted, making them $10bn each in the process. And there’s *nothing* wrong with that. Boring is a welcome change to so much of the Silicon Valley scene. on.ft.com/3tFXyAO
@the_dubsters Good article. I wrote something about financial services brands and partnerships recently too: andrewcarrier.substack.com/p/the-power-of… #InMarketing #IMTW
We are beyond excited to share @the_dubsters most recent article titled, "INVSTR SOLVES THE RIDDLE OF WHAT THE MILLENNIAL AUDIENCE WANTS //Fun, gamified, jargon-free." We couldn't have said it better ourselves! Read the article here: thedubs.com/invstr-solves-…
We're thrilled to win a Content Moguls award from the Content Marketing Summit @CMSAsia - the largest content event in the APAC region. #ContentMoguls #ContentMarketingSummit bit.ly/3fdNA27
Congratulations to First State Investments who are the winner of this year’s Digital Marketing Campaign of the Year category! #IMAIA2020
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