If you work in the physician-directed part of marketing for pharma, I want you to go home, look your child in the eye, and explain to them why daddy murders a rainforest-worth of trees every day, filling up my mailbox with non-recyclable crap I never read.

“Hey sport, remember that apple tree we planted last summer? Dad’s gonna make you mash it into pulp, cover it in plastic, and slap a Pfizer logo on it. You need to understand where your food comes from.”