killtheballmedia @killtheball
Helping small businesses understand how marketing platforms actually work. Performance-driven strategy for local companies and nonprofits. killtheballmedia.com Worcester, Massachusetts Joined May 2025-
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Another outstanding day for Central Massachusetts high school athletics at the 64th Annual District E Division 2 Championships at Gardner High School. Joe Santa Maria and Kill the Ball Media were there capturing the intensity, determination, and championship moments from some of the area’s top athletes. #KillTheBallMedia #CentralMassSports #TrackAndField #HighSchoolSports
Great Media Day at Polar Park—huge thanks to the @WooSox for a first-class setup. Proud to cover the team as a freelance photographer for Radio Worcester, WCRN, and Kill the Ball Media. Pictured: Braiden Ward (OF) Juan Montero (C) Kristian Campbell (OF) Payton Tolle (P) Photos - Joe Santa Maria @killtheball
Photography isn’t decoration. It’s authority. The right image instantly communicates: • Competence • Confidence • Credibility That’s not art. That’s strategy. #Branding #CommercialPhotography
@INTLbolton The perfect place to take a walk right into the setting sun. Must see!
We put together a short piece on why small businesses should be intentional about who they follow on social media: 🔗 killtheball.com/intentional-so…
Your follow list is not just a reflection of industry interest. It’s part of how platforms decide where your marketing is delivered.
Which means your: • local service • swim program • nonprofit campaign • PT consultation offer might be shown to people who: • don’t live nearby • aren’t decision-makers • or aren’t likely to convert
If your business Page follows: • influencers • national brands • lifestyle personalities • trend-based accounts Platforms may quietly start delivering your marketing to audiences that look like those followers.
Most small businesses think social media performance is driven by what they post. In reality, platforms are also deciding who sees your marketing based on who your business Page follows. Yes, really.
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