New Balance has made three new trademark filings indicating they have an intent to start selling virtual goods in the metaverse. Trademark attorney @JoshGerben first.

@darrenrovell @JoshGerben How can I hate shoes?? Some of my best shoes are new balances

@darrenrovell @JoshGerben I heard you were actually a huge shoe collector. And you specifically go for the old school FUBU ones because they were worn mostly by….

@darrenrovell @JoshGerben I have one of the largest New Balance collections in the world. A lot of my closest friends are New Balances

@darrenrovell @JoshGerben Isn’t new balance the privileged white frat brand, darren? maybe try discussing more diverse brands

@darrenrovell @JoshGerben Do your closest black friends know you are their friends?

@darrenrovell @JoshGerben Good thing you didn’t just retweet the guy that wrote the tweet you took all this from.