Projects spent millions on ads and barely got any users.
They tried influencers, giveaways, Discord shills… still, nothing worked.
Then the bros pulled up. Wallets and users finally united, campaigns ran on autopilot, CAC dropped, and retention doubled.
Stop guessing. Start knowing. Switch to Cryptique.
For those who are celebrating a flood of new signups while having no idea which channel actually drove them... as an episode on solving for this problem, today... we'll talk about:
"UTM Tagging."
Yesterday we broke down why cohort analysis only works when it's built on value signals, not logins, not page views.
This is Cryptique doing exactly that. Define cohorts by any combination of behavior and on-chain activity, then track two retention curves: are they returning to your platform, and is their wallet returning on-chain?
That's the difference between counting footsteps and measuring value.
For those who are watching all their metrics go up while their best users quietly disappear...as episode 3 on solving for this problem, today...we'll talk about:
"Cohort Analysis"
For those who are watching all their metrics go up while their best users quietly disappear...as episode 3 on solving for this problem, today...we'll talk about:
"Cohort Analysis"
At @cryptiqueio, we've spent the last year obsessing over one question: how do you actually know if your onchain product is working?
Teams raise millions, ship fast, and then have zero idea what's working. No attribution. No retention loops. No real product thinking.
We've learned a lot building the analytics layer for Web3. And we realized the biggest gap isn't tooling. It's frameworks.
So we're launching The Onchain PM Playbook — a newsletter for product builders who want to make smarter, data-informed decisions in Web3.
Every edition breaks down what it takes to build better onchain products: the metrics that matter, the strategies that scale, and the mental models most teams are missing.
If you're a PM, founder, or growth lead building in crypto. This one's for you.
Subscribe here → cryptique.io/newsletter
“When you go from consumer to B2B, the number one mega-challenge that you must master is LTV:CAC.” - @travisk
"Yes, you can make that argument on consumer, but when you have a sales funnel that starts with 'I'm going to talk to customers, and I have to make LTV:CAC work' —
Episode 2:
For those who are acquiring users without knowing if they're actually worth acquiring...as episode 2 on solving for this problem, today...we'll talk about:
- "CAC vs LTV"
Episode 2:
For those who are acquiring users without knowing if they're actually worth acquiring...as episode 2 on solving for this problem, today...we'll talk about:
- "CAC vs LTV"
94 Followers 396 FollowingJust a craft beer nerd doing craft beer things (holding off on the NFT's for now, will see if that reemerges or take a different path)
13 Followers 534 Followingonly private elite here, I will mainly talk about crypto market, price action analysis etc. ONLY FOR A FEW PEOPLE MAIN ACCOUNT @DreamResearchx
296 Followers 6K FollowingFreedom Maximalist. #Bitcoin. Creator of the What is Money? Show: a podcast about Wisdom, Intelligence, and Meaning. (reposts # endorsements)
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102 Followers 1K FollowingBIG GOD FAN.🙏
LET'S ALL WORK TOWARDS THE DREAM OF-ZERO POVERY. WILDLIFE SAFETY. CLIMATE PROTECTION. ZERO TERRORISM. EQUALITY IN THE WORLD 🌎🌏🌍
54 Followers 2K Followingonly private elite here!! l will mainly talk about crypto market price action analysis etc. ONLY FOR A FEW PEOPLE MAIN ACCOUNT @SaroshQ2022
10K Followers 6K FollowingOnly private elites here!! I will only talk about Crypto, price action analysis, Pure TA e.t.c ONLY FOR A FEW PEOPLE: @shaguncrypto
2K Followers 457 FollowingTaisu Ventures is a global VC firm that has invested in over 100+ early stage web3 startups. Submit your projects here: https://t.co/uQkgPUyCsO
287 Followers 10 FollowingStartale World ko onchain la raha hai Strium, @soneium, @AstarNetwork, @StartaleApp, @JPYStableCoin aur USDSC ko bana kar, Owned by Indian Community!
393K Followers 4K FollowingCo-founder of @ethereum | Founder of @Consensys | Chairman of @ConsensysMesh | Chairman of @Sharplink $SBET. Building on #ETH. Views expressed are my own.
11K Followers 2K FollowingHead of Portfolio & Incubation @animocabrands. Reinventing education @opencampus_xyz. Ex - @magiceden @cryptocom. Former corporate lawyer, now building in Web3
37K Followers 4K FollowingHelping crypto companies dominate their niche | CEO @pandoragrowth I Host credible builders in Web3 & Tech on The Based Show I accelerating @Solana_TH
10K Followers 13 FollowingOfficial early stage marketing arm of @Web3Arcadia.
We help lay the groundwork for a successful Web3 venture.
$1B+ FDV Portfolio. 37.8B impressions in 2025.
451K Followers 20 FollowingChange the way you money.
For support related queries, reach out to @revolutsupport or tap your profile in the top-left corner→Select Help→select Chat with us.
40K Followers 2K FollowingExecutive Director of Growth @BNBChain | prev: Head of Partnerships @Arbitrum Foundation and @OffchainLabs | All words are Rong and NFA
27K Followers 4K FollowingTurning founders into the #1 voice in their category using the Founder Funnel System | More content on YouTube: https://t.co/72QktnPSK8
10K Followers 993 FollowingWhere agents (and humans) win on Hyperliquid.
$100,000 Hyperliquid Agent Arena 🟢 LIVE
Enter your agent to compete → https://t.co/5PMdpZfkTX
17K Followers 418 FollowingInstitution-grade certainty for Internet Capital Markets.
Raiku is the reservation system for @Solana - land every transaction, when and where needed.