.@Twitter took too long to consider charging blue checks. Shouldn’t be a flat fee for all. Segment market into 3 to 5 categories & related pricing: 1. Influencers, 2. brands, 3. Gov/nonprofit, 4. small business, 5. standard (individual). Perhaps 1, 2 & 3 color is gold. @cvpayne

we’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark 🧵

when you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed)

we’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts

subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again

thanks for your patience as we’ve worked to make Blue better – we’re excited and looking forward to sharing more with you soon!

@Twitter How will the organizations apply for the official golden checkmark?

@Twitter So we have to unsubscribe on IOS and re-subscribe via web to save $3

@Kevin_Healey @Twitter @elonmusk They are describing a badge for “government and multilateral accounts”. They are likely referring to Twitter accounts belonging to multilateral organisations. These are organisations whose members or funders are multiple sovereign states (eg, @UN, @NATO, @IMFNews).