Josephine Bateman @JC_Bateman

Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got something pretty boring. What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.’” They go on to say, “That gives you the causation between each beat, and that makes a story.” Point 1: There’s an idea in storytelling called ‘Promise, Progress, Payoff.’ Essentially, a story is a neverending cycle of promises that are paid off over the span of the story. It’s a cycle of expectation and resolution. Cause and effect. Conflict and progress. Point 2: A story isn’t a bunch of random events thrown together. A story is a series of but / because / therefore moments. A famous example: • Harry discovers he's a wizard. Because of this, he goes to learn magic at Hogwarts. • But then he learns Voldemort wants to kill him and rule the world. • Therefore, he must find a way to defeat him. Point 3: ‘And’ implies a simple continuation. ‘But / Therefore’ give prior events meaning through causation. ‘But’ implies conflict. ‘Therefore’ implies progress. I’m reminded of a Hemingway quote: “Prose is architecture, not interior decoration.” Great writing is intentional. It doesn’t wander. It builds upon itself. *** I hope you enjoyed that! If so, follow @nathanbaugh27. I study the best storytellers ever and share what I learn.

@JoshuaAtLarge @InternetH0F Or a snorkelling paradise- Molokini Crater, Maui

Adobe released a new AI Feature in Photoshop 🤯 It makes Photoshop do magical things in seconds. Here are 10 incredible use cases that are a game changer for creators:

Duckling living his best life.. 😊

🧐

Bryan Casey @bryanfcasey

3 years ago

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off ibm.com. Tens of thousands of pages. The result is that traffic, conversion and all our experience and NPS metrics are up. It was a gross project but I’ll tell you about it.

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🤔

Aakash Gupta @aakashgupta

3 years ago

Sundar Pichai has added $1.11T to Google’s market cap. His counter-intuitive advice? “You have to reward effort, not outcomes”

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McKinsey charges between $500,000 to $1,250,000 for one project What’s their playbook? Here is how to complete a project like McKinsey

Only 18 hours since Midjourney 5.1 is out... and people are already generating insane images. My 10 favorite examples so far... (P.S. I stole this from @_Borriss_. Whatever you do, don't follow him!!!)

Text to video!

Nathan Lands @NathanLands

3 years ago

AI video has started to produce mindblowing results and could eventually disrupt Hollywood. (part 3) Here are the best AI videos I've found:

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@therarevos @LoukilAymen What’s your talk called?

Manual CPC gets an unnecessarily bad rap. It is NOT your attempt to bid uniquely on every auction. It IS you stating the MAXIMUM you are willing to pay for that keyword in any auction it is eligible for. Which is why it works great in tested auction environments. #ppcchat

I'm an expert in Microsoft Excel and used it for 15 years working in finance. Here are 10 tips & functions to increase your productivity 100X and make you feel like an expert:

45 days ago I moved a Brand campaign to Manual CPC from Max Conv bidding. I've found in the past, for ultra-targeted, high-intent keywords (i.e., Brand), that Google can overbid on people who would have normally come. I was curious to see if this happened again. well gosh. Traffic did dip by 20% so we lost some clicks... but Spend dropped by 80% and ROAS... haha, ROAS went from 2000% to 9800%. We're spending 20% of what we used to for nearly the same results. Now, keep in mind that this is BRAND. This also doesn't mean it will happen in YOUR BRAND. This client happens to have an incredibly strong brand (we've tested turning on and off before, but it's such a low cost we always leave it on). This isn't a case study of what to expect if you do it. But I am suggesting it could be worth the Experiment. It is my attempt to stand up for Manual CPC, because this isn't the first time on high-intent terms, that it has outperformed Smart Bidding for me. My theory is that if the person was going to convert already, then the Smart Bidding, for some reason (even with CPC limits set), often overbids more than it has to. 🤷🏻‍♂️ But hey, don't take my word for it. Try it for yourself, I'm just here to give you an idea. #ppcchat

@kelvinnewman Google brighton victoria australia 😉

RIP website designers. This new AI tool is ChatGPT for generating professional websites in seconds. You can even make changes all within the browser👇

A realization after working with 15 freelancers in three months: Idea quality > writing quality Very little of what makes a great freelancer is their grammar/writing style. That takes me 30 seconds to fix with Grammarly. It's way more taxing for me to give feedback on ideas.

Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews: developers.google.com/search/docs/sp…

This is the grand Neo-Gothic staircase at St Pancras Station in London. In 1967 it was ten days away from being demolished...

I have a LOT of experience working on sites with images that are WAY too large. Because I used to be a pro photographer, my agency works on a lot of photographers' websites. Here are the exact steps we follow for controlling image sizes 👇

Spruce up your EEAT! 🙌👇

Mike L 😊 Semantic SEO @mikey1090

3 years ago

About Us page for niche/affiliate sites. Often overlooked, but a good opportunity to fine tune your semantic SEO and shove some EEAT down people's throats. Let's look at what you should include ⏳

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